Usage Marketing Manager

Description
Do you want to take the first step in making Filipinos lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation
Responsibilities
Lead the strategic planning and execution of GCrypto/GStocks user growth campaigns with the goal of driving awareness, education and usage to ultimately grow users and drive revenue.
Analyze growth drivers (Penetration, Frequency, Ave Value per Transaction), market research and external competition of GCrypto/GStocks, and turn them into integrated strategies and executions that deliver KPIs.
Collaborate Internally to give inputs and ensure user understanding of product features and coordinate execution timings of communications on promotions and builds where applicable.
Champion the voice of the consumer in GCrypto/GStocks end to end experience by taking charge in regular consumer immersions and market validations to ensure best-in-class experience.
Excellence in brand financial management to ensure investment efficiency and achievement of EBITDA targets.
Innovation & Creativity this role requires a tenacious approach to reinventing the way we do marketing, as well as coming up with new ways to execute with the goal of cutting thru the advertising clutter.
Trend Pioneer Given the nature of the platform, the role requires a keen sense of up and coming trends, and the potential business they can deliver to GCrypto/GStocks
Business Acumen as an end-to-end business leader, it is expected that the candidate has strong commercial foresight, detail-oriented measurement, and honest evaluation of topline and bottom line performance
Consumer Love As a part of the customer team, it is required for the usage manager to be passionate in immersing with our current and potential users, and build the ability to speak for them inside the meeting rooms
Purpose-driven Finance for all is at the heart of everything we do, and thus a single-mindedness in the purpose of the usage managers actions is essential to succeeding in this job
Usage Analysis & Customer Insighting
Growth Strategy and Campaign Briefs
Growth Marketing Campaigns
Qualifications

Educational Background College Degree
Years of Work Experience 5 years, but negotiable if candidate has displayed stellar work performance in a similar industry
Level of Knowledge
High Business Acumen, Demonstrated Creativity
Knowledge, interest and actual personal usage of investment and/or cryptocurrency products (not necessarily of GCash) is a plus
Skills and Functional Competencies
Strategic Thinking
Marketing Campaign Execution
Business Math Proficiency and P&L Management
Presentation Skills
Hiring organization

inclusion through mobile money, financial services, and technology. As an affiliate of Globe, Ant Group (affiliate of Jack Ma's Alibaba), and Ayala, Mynt provides secure, accessible, and convenient fintech solutions to individuals, businesses, and organizations. Mynt is recognized as the Philippines first tech double unicorn with the support of its distinguished local
and global shareholders.
Mynt operates two fintech companies: GCash, a micropayment service that transforms the mobile phone into a virtual wallet, and Fuse, a tech-based lending company that enables Filipinos to get microloans to business loans.
Employment Type
Full-time
Job Location
Taguig, National Capital Region, Philippines

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