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Manager, Retail Marketing

4 months ago

St Paul, United States Jones Lang LaSalle SAS Full time

**About JLL** Were JLLa leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 91,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. Thats why were committed to our purpose to shape the future of real estate for a better world. Were using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities. Our core values of teamwork, ethics and excellence are also fundamental to everything we do and were honored to be recognized with awards for our success by organizations both globally and locally. Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where were headed in the future. And we know that unique backgrounds, experiences and perspectives help us think bigger, spark innovation and succeed together. If this job description resonates with you, we encourage you to apply even if you dont meet all of the requirements below. Were interested in getting to know you and what you bring to the table **ABOUT THE PROPERTY** **Eden Prairie Shopping Center** has been serving the southwest suburbs of the Twin Cities since opening in 1976. The 1.4 million square foot, two level, enclosed Minneapolis mall features more than 100 shops and restaurants. The center is anchored by Scheels, Von Maur, Target, Kohls and JC Penney. The property is well known for its entertainment wing showcasing Crave, Wildfire, Barnes & Noble and an 18-screen AMC Theatre and IMAX, which completed a $4 million renovation and added the states only Prime at AMC. **POSITION SUMMARY** Our Marketing Manager at Eden Prairie Center represents the property implementing and coordinating all marketing and communication initiatives. This position works within an annual marketing plan including, but not limited to, collateral and content development, web initiatives, social media, advertising, public relations, promotions and special events for the property. The Marketing Manager is the tenant liaison responsible for managing communication with retailers as it relates to marketing at the property. The Marketing Manager has budgetary accountability and is responsible for managing departmental expenses. This position is expected to be available to work all marketing events including some weekends and be available to work overtime as required. Responsibilities: ***Marketing Strategy Development & Management*** * Development of the annual marketing plan for the property based upon the centers strategic goals. * Creation of marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet yearend projections. * Other responsibilities include analysis of sales and statistical data, digital marketing management, administration of the propertys website, as well as traditional and social media and ongoing event planning and public relations. ***Marketing Strategy Implementation*** * Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales. Include retailers as appropriate. * Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales

promotions/visual merchandising, especially with tenants identified as key retailers. * Work with Regional Marketing Manager to identify and implement all appropriate corporate programs. * Effectively manage the centers digital media programs (social media, mobile, web) as applicable. * Effectively utilize market and consumer research to develop the centers marketing plan and support the leasing efforts. * Partner with the Leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials. * Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media. * Partner with Specialty Leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property. * Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends. * Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property and JLL. * Develop an ongoing public relations action plan as needed; send out press releases; track publicity. * Follow corporate policies and procedures for all programs and events. * Complete special assignments as directed by the General Manager and/or Regional Marketing Manager. ***Provide Superior Client Service*** * Collaborate with property team and regional resources to achieve client-driven property business goals while ensuring that JLLs Core Practices are followed. * Communicate with the client and regional team members as needed or required. Elements of communication to the client and team members may vary and could include: sales narrative; key retailer report; results of marketing for leasing, sales and alternative revenue efforts. ***Leadership, Motivation and Development*** * Serve on Jones Lang LaSalle taskforce as assigned by Regional Marketing Manager. * If applicable, provide constructive feedback, regular coaching and career development input throughout the year to help employees achieve performance objectives and develop their professional skills and capabilities. **Education/training** * Bachelors Degree in Marketing or related field **Years of relevant experience** * 5-8 years in retail, marketing, advertising or comparable real estate business experience including budgetary responsibility * 2+ years experience with MS Office, Adobe (InDesign, Illustrator, Photoshop), Hootesuite, Bitly Enterprise, Google Analytics, Google AdWords, MailChimp, Facebook Business Manager **Skills and knowledge** * Computer literate, knowledge of marketing fundamentals and research * Must have excellent interpersonal communication skills (verbal and written), special event coordination and management experience along with the ability to multitask * Effectiveness in influencing negotiation, and building rapport with vendors/tenants and team members * Must have experience in management budgets * Must have flexibility to work varied schedules including weekends and evenings. Strong team player * Shopping center experience preferred, but not required.

Sponsorships/revenue

generation experience **What you can expect from us** We succeed together and believe the best inspire the best, so we invest in supporting each other, learning together and celebrating our success. Our Total Rewards program reflects our commitment to helping you achieve your career ambitions, recognizing your contributions, investing in your well-being and providing competitive benefits and pay. We cant wait to see where your ambitions take you at JLL. Apply today ***JLL Privacy Notice*** Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLLs recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We

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