Regional Marketing Specialist

3 weeks ago

Tampa, United States AEG Full time
In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock 'n' Roll® Running Series, IRONKIDS®, World Triathlon Championship Series, Epic Series™ mountain bike races including the Absa Cape Epic®, road cycling events including Haute Route®, and other multisport races.

The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually with the benefits of endurance sports through the company's vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. For more information about The IRONMAN Group visit: www.ironman.com.

At The IRONMAN Group, our mission is to celebrate the power of the human spirit, fulfill dreams and uplift communities by organizing world-class events and extraordinary athletic experiences, globally. We accomplish this through our amazing staff across the globe who are committed to our core values - Heart, Excellence, Ambition, Respect and Teamwork (HEART).

Position Summary:

The Marketing department is tasked with generating and converting demand for IRONMAN & IRONMAN 70.3 events, affiliated brands and products, creating value for customers, and profitable growth strategies for the business. The Regional Marketing Coordinator position will be focused on IRONMAN & IRONMAN 70.3 events. This position will play a key support role to the regional marketing team in planning and executing all aspects of regional event marketing plans. The ideal candidate for this role possesses strong organizational skills, creativity, teamwork, and problem-solving skills.

Responsibilities:
  • Play key support role to regional marketing manager team in planning and execution of marketing plan details for assigned events.
  • Support regional marketing team in gathering necessary information that will help aid in the design of the marketing plan development for assigned events.
  • Manage portfolio of events from marketing plan development to on-the-ground execution, as necessary.
  • Responsible for writing email copy for assigned events that reflect the positioning and strategy set forth in the overall marketing plan for each event.
  • Responsible for updating website content, social media posting and the development of athlete communications.
  • Coordinate the development of campaign assets and oversee the trafficking of them to internal and / or external resources for campaign execution.
  • Aid the regional marketing manager team in coordinating in-market activities to help build and foster community relationships within assigned event communities.
  • Work closely with CRM, Athlete Development, Athlete Services, Creative Services, Brand and Digital teams in all aspects of marketing plan execution.
Requirements

Qualifications:
  • Bachelor's Degree
  • 2-3 years marketing experience
  • 1-2 years experience with or exposure to digital marketing including social media and email marketing
  • 1-2 years experience in local grassroots marketing
  • Excellent strategic and analytical thinking capability
  • Strong attention to detail
  • Superior time management and prioritization skills
  • Possess a goal-oriented approach, with the desire and capability to track activities to business metrics and an overall plan. The successful candidate has a demonstrated desire to conceptualize, execute, and report on complex integrated marketing programs
  • Can-do attitude, willing to take on any task or problem, big or small
  • A passion for endurance sports and an active lifestyle. Prior knowledge of or experience in the triathlon industry is a plus
  • Ability to travel 25-30%


The above declarations are not intended to be an "all inclusive" list of duties and responsibilities of the job described, nor are they intended to be such a listing of the skills and abilities required to do the job. Rather, they are intended only to describe the general nature of the job and are a reasonable representation of its activities.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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