Marketing Manager
3 weeks ago
Job Location
9000 Corporate Offices Houston - Houston, TX
Job Category
Marketing
Description
Summary/Objective
The Marketing Manager & Design Specialist brings InterLinc's brand identity to life through impactful design and creative solutions. This candidate will oversee a team of talented graphic designers and their output, before being presented to the VP of Marketing. Major areas of focus include print and digital assets, logo and brand identity pieces, research in trends and competition, front-end web design and landing pages, and other design projects that align with current projected business objectives. The position will also include brand management, website design, digital design and related design that will be used to generate new business for the company and branches. Success in this position will be demonstrated by a consistent brand, streamlined Design team, branch customer satisfaction and overall adoption of the Marketing Department's tools.
Essential Duties
Reasonable accommodations may be made to enable individuals with disabilities to carry out essential functions.
- Oversees team of graphic designers or individually designs for all types of marketing collateral, including but not limited to web content, print advertisements, sales brochures, logos, and visual aids for sales presentations. Selects colors, images, test style, and layout.
- Works closely with other team leads to achieve desired outcome for a campaign.
- Oversee the company branding (essentially, anything with an InterLinc logo) to maintain it's consistency and style across the board.
- Determines messages designs should portray where high-level UX design skills are applied.
- Conducts and utilizes market research on various areas and products to assist in creating designs that resonate with target audiences.
- Develops cohesive designs that reflect the corporate identity and goals.
- Creates images that identify a product or convey a message
- Tests graphics across various media and reviews designs for errors before presenting final product
- Reviews final layouts and suggests improvements when necessary
- Incorporates changes recommended by others into final designs
- Works closely with the Compliance Department to ensure marketing materials comply with local, state, and federal regulations.
- Works closely with vendors to meet publication deadlines.
- Maintains current knowledge of mortgage loan product guidelines for the purpose of marketing conventional, FHA, VA, and USDA products effectively
Qualifications
Required Education/Experience
Requires a Bachelor's degree and at least five years of relevant experience in Marketing.
Preferred Education/Experience
Preferable to have a Bachelor's degree in Business or Marketing and at least five years of relevant Marketing experience in the mortgage industry.
Additional Qualifications for Eligibility
Must demonstrate strong Leadership and Management skills.
InterLinc Mortgage is an EEO company
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