Unica Campaign Analyst

3 weeks ago

Dallas, United States Axelon Full time
Title: Marketing Analytics Administration
Location: DALLAS, TX
ON-SITE POSITION in Dallas, TX MANDATORY 3x's per week in the office, no exceptions

Overall Purpose:

  • Research and interpret marketing and product performance analytics to develop key insights and recommendations to improve market share growth and accelerate revenue realization.
  • Review and track market performance analytics and sales to cash cycle times using metric, database and opportunity tracking tools as well as input from internal business partners to analyze and optimize market performance and accelerate revenue realization.
  • Compile information and analyze quantitative, qualitative data, and other business intelligence data.
  • Utilize marketing analytics tools and information databases.
  • Execute data processing, analyze data, and prepare reports using Excel and PowerPoint.
  • Create dashboards, scorecards, canned reports to support key business initiatives.
  • Work as a team lead for data collection and collaboration with internal business partners, and liaise with other organizations to deliver findings/results.
  • Ability to document processes and findings.
  • May, at times, be required to project lead.
Additional Job Posting Description Details:

Position Details:
  • On-site position in Dallas, TX. Mandatory 3x's per week in the office, no exceptions.
  • Candidates must have campaign experience in Unica.
Top 5 Skills Required:
  1. Strong SQL coding skills with data mining expertise (understands complex coding processes such as joins-inner & outer, aggregating data, building temp tables, formatting data, import & export processes).
  2. Experience in list management or lead generation: can gather requirements from business clients and translate them into code effectively.
  3. Ability to think outside of the box and excel in problem-solving.
  4. At least one-year experience in Unica/IBM.
  5. At least one-year experience in marketing campaign management.

Job Description:
  • Client is searching for a Marketing Technology Manager to join its growing Marketing Technology team. This position is responsible for enabling and consulting on targeted marketing efforts across the Client portfolio of products. The ideal candidate will be a creative problem solver, an active listener, and will ask pointed questions to ensure alignment on requirements.
Responsibilities include but are not limited to:
  • Facilitate meetings to capture requirements adeptly.
  • Provide recommendations and valuable insights to clients to assist with the design and development of targeted marketing requests and campaigns.
  • Create use cases and test scenarios as needed to communicate the approach and validate the solution.
  • Develop functional specifications and system design specifications in conjunction with marketing, legal, and other consultative roles.
  • Independently manage campaigns from inception to implementation.
Qualifications:
  • Ability to write SQL queries in a large database environment.
  • Experience working in Salesforce Marketing Cloud and/or Unica.
  • Prefer experience with Palantir.
  • Bachelor's Degree/Equivalent, or 3-5 years related experience.
Desired Skills:
  • Salesforce Marketing Cloud: journey building, audience segmentation, email/SMS Studio.
  • IBM Unica Campaign Management.
  • 2+ years' experience in campaign targeting tools.
  • Oracle SQL, Microsoft Power BI, Tableau, Palantir.
  • Ability and drive to do data research on questions without receiving specific directions.
  • Background in CRM or direct marketing, with a strong aptitude for project management.
  • Demonstrated strong analytic and fact-based decision-making skills, especially as related to CRM campaign design.
  • Outstanding computer skills and proficiency using Microsoft Office products including Outlook, Word, PowerPoint, and Excel.

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