Alternate Care Marketing Director

4 weeks ago

Mentor, United States STERIS Full time

Job Title: Alternate Care Marketing Director

Req ID:

41655

Job Category:

Marketing/Communications

Location:

Mentor, OH, US, 44060

Description:

At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe.

Position Summary:

Reporting to the Vice-President of Marketing, The Alternate Care Marketing Director is a critical position responsible for the marketing strategies to drive growth and profitability within the Alternate Care (Ambulatory Surgery Center) segment. Through market intelligence, tactics, and collaboration with Commercial Leaders, this position will identify growth opportunities and new initiatives to fill the innovation pipeline and develop the business. As a marketing leader, this position will need to be an excellent communicator, resilient and flexible, with a can-do mentality. The Alternate Care Marketing Director will play an essential role in directing the marketing strategies to support long-term opportunities in this fast-growing market segment.

Duties:

Market Analysis and Strategy

Proactively and reactively conduct in-depth market research, including primary and secondary research, and voice of Customer initiatives to identify market trends, Customer needs (financial, clinical, operational), competitive landscapes and emerging opportunities to inform portfolio and marketing strategies

Analyze competitive brand(s)/product(s) positioning and win/failure rates to guide or inform market strategy and crystalize targeted competitive offensive/defensive strategies insights

Collaborate with cross-functional businesses to appropriately segment alternate care market between new and certified pre-owned products

Connect research and analytics together to tell a compelling and persuasive story and deliver clear and actionable recommendations

Create business cases to various stakeholders, including leadership and executives to drive strategic decisions, supported by research findings, insights

Continuously evaluate financial and operational KPIs and develop countermeasures as appropriate

Product Promotion

Leverage partnership with Marketing Communications to alter and/or create collateral to effectively drive preference in the alternate care market

Create and execute strategic market campaigns and programs to promote products successfully

Collaborate cross-functionally with other business units to holistically position reprocessing products and services in the alternate care market

Customer Engagement

Inform approach and participate in alternate care trade shows, professional organizations and STERIS-sponsored events

Strategically partners with Clinical Education team to develop content and/or tools specific to the needs of the market

Sales Support

Partner and collaborate with Director, Strategic Channel Partnerships to gather insights and translate them into actionable strategies that drive commercial success

Actively seek and share knowledge through collaboration with Sales training to deliver product training for any distribution partners

Collaborate with Training Department to develop material to enhance sales product knowledge and selling capabilities in the alternate care market

Required Experience:

12+ years of marketing management or product management experience

Demonstrated project management skills

Industry/sector experience (Healthcare) preferred

Excellent verbal and written communication skills are needed to interact with all levels of internal cl

#J-18808-Ljbffr

  • Senior Director, Marketing Communications

    1 week ago

    Mentor, United States STERIS Full time

    STERIS CORPORATION Senior Director, Marketing Communications Mentor , Ohio Apply Now Job Title:Senior Director, Marketing CommunicationsReq ID:42994Job Category:Marketing/CommunicationsMentor, OH, US, 44060Description:At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service...

  • Director of Marketing and Sales Operations

    1 week ago

    Mentor, United States Stratus Services Full time

    Overview: The Director of Marketing and Sales Operations ensure s Stratus' strategic marketing plans are aligned with our vision. Your Sales Marketing efforts will be focused on events (trade shows, customer engagement opportunities), direct marketing, lead gen, and all-around sales support on accounts, presentations, etc. Other responsibilities will include...

  • Practice Manager, Concord

    1 week ago

    Mentor, United States WellStreet Urgent Care Full time

    University Hospitals Urgent Care by Wellstreet is looking for a talented Practice Manager to oversee our Solon and Mentor clinics located at: 7500 Auburn Rd., Suite 1200, Concord Township, OH 44077 6900 Center St, Mentor, OH 44060 ROLE & RESPONSIBILTIES: Lead urgent care/occupational medicine center's clinical and administrative teams to deliver consistent...

  • Culinary Service Director

    2 weeks ago

    Mentor, United States The Enclave Of Newell Creek Full time

    Make a difference in the lives of others while personally thriving! Join Bridge Senior Living – a certified Great Place to Work! Now Hiring! Creative and Passionate Culinary Director to join our team of Senior Living Professionals! What you can expect as a Culinary Director: Incentivized Annual Bonus Opportunities Tuition reimbursement Competitive pay ...

  • HR Director

    1 week ago

    Mentor, United States STERIS Full time

    Job Title: HR Director Req ID: 43276 Job Category: Human Resources Location: Mentor, OH, US, 44060 Description: At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe. Position Summary Are you passionate about shaping organizational success through...

  • Practice Manager, Concord

    2 days ago

    Mentor, United States University Hospitals Urgent Care by Well Full time

    Job DescriptionJob DescriptionUniversity Hospitals Urgent Care by Wellstreet is looking for a talented Practice Manager to oversee our Solon and Mentor clinics located at:7500 Auburn Rd., Suite 1200, Concord Township, OH 440776900 Center St, Mentor, OH 44060ROLE & RESPONSIBILTIES:Lead urgent care/occupational medicine center’s clinical and administrative...

  • eCommerce Online Marketing Manager

    1 week ago

    Mentor, United States STERIS Full time

    At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe.Position SummaryThe Online Marketing Manager is responsible for the regular engagement of Customers through eCommerce channels, focusing on conversion-driven marketing including, but not...

  • eCommerce Online Marketing Manager

    1 week ago

    Mentor, Ohio, United States STERIS Full time

    At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe.Position SummaryThe Online Marketing Manager is responsible for the regular engagement of Customers through eCommerce channels, focusing on conversion-driven marketing including, but not...

  • eCommerce Online Marketing Manager

    1 day ago

    Mentor, Ohio, United States STERIS Full time

    At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe.Position SummaryThe Online Marketing Manager is responsible for the regular engagement of Customers through eCommerce channels, focusing on conversion-driven marketing including, but not...

  • Adhesives Application Development Manager

    7 days ago

    Mentor, Ohio, United States Avery Dennison Full time

    Company DescriptionAvery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. Our...

  • Adhesives Application Development Manager

    2 days ago

    Mentor, Ohio, United States Avery Dennison Full time

    Company DescriptionAvery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. Our...

  • Care Team Manager

    7 days ago

    Mentor, United States New Perspective Full time

    If your personality is fueled by meaningful relationships, then you need to check out our Care Team Manager position. The Care Team Manager leads and mentors a great team of caregivers who work hard to make a significant difference in the lives of older adults, daily! It’s your chance to use your skills to train, motivate, and inspire your team to build...

  • Chiropractor

    1 week ago

    Mentor, United States The Joint Full time

    **Chiropractor Wanted!**: *** Part time $35-$45 per hour We offer a robust bonus plan in addition to hourly and salaried pay Salaried Full-Time Doctors earn: $75,000.00 to $90,000.00 /year Are you passionate about chiropractic care? Do you love helping people feel their best? Are you eager for a career with clear cut hours? Simple note taking, and no...

  • Culinary Director

    1 week ago

    Mentor, Ohio, United States Vitalia Mentor Full time

    After spending 14 years in healthcare, I finally found my home with Arrow Senior Living. It's home-like environment is not just for the residents but for the team members as well. From day one you embrace the core values, and you see how they impact residents' quality of life. Arrow is a great company to grow with-it promotes within and the employee...

  • Culinary Director

    2 days ago

    Mentor, Ohio, United States Vitalia Mentor Full time

    After spending 14 years in healthcare, I finally found my home with Arrow Senior Living. It's home-like environment is not just for the residents but for the team members as well. From day one you embrace the core values, and you see how they impact residents' quality of life. Arrow is a great company to grow with-it promotes within and the employee...

  • Assistant Director of Nursing

    2 weeks ago

    Mentor, United States CareCore at Mentor Full time

    CareCore at Mentor - YOU have an exciting opportunity to join our team and work at our exceptional Skilled Nursing Facility!   We are looking for a kind, caring RN to join our phenomenal team as an Assistant Director of Nursing. This individual shall posses amazing interpersonal skills, supervisory skills, and a keen understanding of the long care...

  • Board Certified Behavior Analyst

    1 week ago

    Mentor, United States Educational Service Center of Northeast Ohio Full time

    Position Type: Support Staff/Mental Health/Behavior AssistantDate Posted: 4/29/2024Location: Mentor Public SchoolsDate Available: August 2024Closing Date: until filledDistrict: ESC - websiteLocation: CARES- Cardinal Autism Resource Educational School with Mentor Public Schools Title: Board Certified Behavior Analyst (BCBA) Reports To: Director of Pupil...

  • Board Certified Behavior Analyst

    22 hours ago

    Mentor, United States Educational Service Center of Northeast Ohio Full time

    Position Type: Support Staff/Mental Health/Behavior AssistantDate Posted: 4/29/2024Location: Mentor Public SchoolsDate Available: August 2024Closing Date: until filledDistrict: ESC - websiteLocation: CARES- Cardinal Autism Resource Educational School with Mentor Public Schools Title: Board Certified Behavior Analyst (BCBA) Reports To: Director of Pupil...

  • Chief Financial Officer

    1 week ago

    Mentor, United States Signature Health Full time

    Success Profile Chief Financial Officer Are you looking for an organization where you can grow while making a positive impact on people's lives? At Signature Health, our purpose is to provide integrated healthcare for our community specializing in patients with mental illness and/or addiction because we want people to realize their highest potential. Our...

  • Chief Financial Officer

    1 week ago

    Mentor, United States Signature Health Full time

    Success ProfileChief Financial Officer Are you looking for an organization where you can grow while making a positive impact on people's lives? At Signature Health, our purpose is to provide integrated healthcare for our community specializing in patients with mental illness and/or addiction because we want people to realize their highest potential. Our core...