Senior Product Marketing Manager

2 weeks ago

Salt Lake City, United States NICE Full time

NICE Customer Experience Analytics (CEA)

Senior Product Marketing Manager

Location

:

Hoboken, Atlanta, Denver, Salt Lake City or Richardson

Full-Time, Exempt

Description

Senior Product Marketing Manager

If you are interested in working on a fun and

dedicated

team that enjoys being agile and working together to win,

this

your

chance to be part of something BIG

Adoption of AI and analytics in the

contact center

is growing at a rapid clip,

with NICE at the forefront with Enlighten for CX AI.

In fact,

in Q4 2024

Enlighten

booking

grew

375

%.

Further,

the

contact center

market

is still in

the

early stages

of moving to the cloud

(

~

20% penetration vs. 60% of CRM) – and NICE

CXone

is

grow

ing

at record levels

per

the rapid adoption of the world’s leadin

g cloud native CX solution.

NICE

cloud growth is the highest in our industry and on a much larger scale,

showcasing

our accelerating market share expansion.

In this role, y

ou

will

spearhead

product

marketing

for

a select number of

CEA

(Customer Experience Analytics)

offering

s. Responsibilities

includ

e

developing

positioning and messaging for

product

releases

;

creating

,

collaborating

, and implementing

sales enablement

materials and programs

;

delivering

thought leadership

to drive awareness, interest, and

demand

; and evangelizing the business benefits of NICE AI and Analytics innovations

.

This position requires

collaboration

across NICE

with

corporate marketing

,

product marketing

,

and

sales teams

, and

an ability to prioritize, develop, and execute

–

hand in hand with

CEA

product, pre-sales,

sales

, and customer success

–

effective programs that drive the adoption of

CEA

AI and Analytics solutions.

This

role

includes, but it not limited to, the

following duties

:

Product

r

elease

p

ositioning,

m

essaging

,

and

s

ales

t

raining

Product

ROI and

use case development

Sales

e

nablement

c

ontent

and programs

including promotional offers

and sales contents / campaigns

SKO program development, administration

, and

development and

delivery of training

T

hought

l

eadership

c

ontent

development and writing

for a variety of demand gen

and customer upsell / loyalty

campaigns

,

including

eBooks

,

whitepapers

, blogs, webinar

s

,

and events –

often in

p

artnership with

a

nalysts

and influencers

Analyst Relations briefings

, and highly precise and technical

RFI submission

s

Customer

Intelligence activities in collaboration with NICE CI team

Customer case studies, win stories, use cases

Customer s

peaker

r

ecr

uiting and

c

ollaboration for

NICE

Interactions

To Land This Gig You'll Need:

Experience in CCaaS market

Familiarity with and passion for CX AI and Analytics, including both the technical and business come differentiators of NICE solutions

Current expertise or interest in developing deep subject matter expertise CX AI and Analytics, for the contact center and beyond

A natural affinity with working with product management, pre-sales, and sales to support pipeline gen and help accelerate deals through the funnel

The ability to translate product features into differentiating value propositions and leverage market, competitive, and customer knowledge into business outcome focused storylines and materials

A bachelor’s degree in business management, marketing or related field or equivalent work experience required

6+ years of experience in software product marketing or product management

Keen ability to prioritize, manage, track, and deliver multiple projects simultaneously on budget and deadline

Outstanding written and verbal communication skills, and effective presentation capabilities

Ability to work cross-functionally with peer group, senior leadership, and independently to achieve business goals including LoB, departmental, and individual KPIs

Excellent influencing and consensus-building skills

#J-18808-Ljbffr

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