Interim Director, Global eCommerce, e.l.f. Cosmetics
3 weeks ago
We are looking for a strategic Interim eCommerce superstar to join our Digital team and lead the growth of e.l.f. Cosmetics online. This role will be a maternity leave backfill for a minimum of 6 months. Proximity to Los Angeles, CA, or New York, NY, is preferred.
Responsibilities
Direct-to-Consumer (D2C) Revenue Growth and Brand Education/Content Optimization
Responsible for Global revenue growth from elfcosmetics.com (e.l.f. Cosmetics and e.l.f. SKIN), including significant acceleration of growth from international markets
Support the transformation of the e.l.f. website to create a more immersive, delightful online. experience that builds a deeper emotional connection with our community, driving greater repeat engagements and ambassadorship
Partner with International leads and Digital Product leads to build a localization strategy by market, identifying and tracking cost/benefit impact
Lead optimization of online educational content to improve brand/category understanding and increase purchase intent across our assortment, including customized journeys and communications customized to top markets
Identify, build, and execute against differentiated D2C experiences and campaigns; ideate around opportunities for exclusive product windows and bundles
Translate brand and campaign “stories” into the digital space and collaborate with the brand team on customizing e.l.f. storytelling across top international markets.
Develop a comprehensive content strategy in partnership with SEO, CRM, and UX leads designed to
increase time on site and improve conversions per user and per session while also fueling critical intangibles: delight, excitement, and brand affinity.
Identify opportunities for improving new user acquisition and revenue growth across markets
Close partnership with e.l.f.’s mobile app owner and TikTok Shop owner to drive incremental purchases across all D2C channels (and optimize forecasting)
Identify opportunities to make global direct channels more profitable (contribution margin)
Management of high-performance eComm team
Sales and Operations Planning
Owner of Global S&OP and P&L for e.l.f. direct and responsible for managing month-over-month and quarterly – reporting shared with e.l.f.’s Board of Directors
Build a strong collaborative partnership with the Operations team to optimize forecasting and our strategy for addressing overstock and discontinued units
Manage direct campaign reporting and weekly performance reports across all markets
A/B Testing and Audience Management
Partner with the Integrated Marketing and Paid Media team to identify new audiences to target and optimize top-of-funnel and down-funnel channels, driving conversions across all sites
Partner with CRM lead to identify incremental opportunities for sign-in and engagement incentives and opportunities for personalized journeys across markets
Close collaboration with UX and CRM to identify opportunities for onsite A/B testing across different audience segments and markets
Partner with the Customer Service team to address consumer complaints and improve user experiences
Requirements
8+ years of eCommerce experience. Management experience is critical
Bachelor’s degree required
Demonstrated experience and knowledge in driving the reach and growth of a consumer-packaged good brand in the digital space and successfully managing a P&L
Experience forecasting and managing a complex assortment strategy for a brand with thousands of SKUs in the market
Digital content optimization experience and oversight of the growth of a highly engaged online community
Familiarity with consumer identity, privacy, and security needs
High level of comfort presenting and communicating with senior executives inside the organization and with external senior partners
High energy and capable of easily multi-tasking and context-switching in a fast-paced and ever-evolving organization
Ability to operate effectively in a team-oriented and highly collaborative environment
Experienced with Commerce tools such as Salesforce Commerce Cloud
Experienced with analytics and BI tools such as Excel, Power BI, Tabs Analytics, and Google Analytics (GA4)
D2C Start-up experience strongly preferred
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