Product Manager II

3 weeks ago


Milwaukee, United States Wisconsin Staffing Full time

Product Manager II As the Product Manager II, you will be responsible for managing product lines throughout the entire product life cycle by interacting with all functional areas to implement tactical strategies for profitable growth. This position manages and develops products by identifying potential products; conducting market research; leading VOC efforts; generating PRDs/MRDs; determining specifications, production timetables, pricing, time-integrated plans for product introduction; developing marketing strategies including messaging & positioning; commercialization; post-launch analytics and connection/translation of the digital/non-digital customer experience. The Specialty Components Group is a fast-paced, entrepreneurial unit consisting of multiple brands each with unique go-to-market strategies. Product Managers hold key positions in the organization with the ability to influence major stakeholders in the business (Sales, Engineering, Operations, Finance and Business Leaders) by understanding markets, competitors, customer needs, product, and applications expertise. Responsibilities: Manage the entire life cycle of the defined product line within the business from strategic planning, product definition, tactical launch and end of life activities Perform 80/20 analysis on products, customers and markets to identify opportunities for focus and growth Direct the implementation of the global product line strategic plan to prioritize and maximize company and product line profitability and investments Develop & implements product line simplification strategies to maximize standard profit Develops product pricing strategies and manages the daily activities of the assigned team to drive maximum profit and sales Determines customers' needs and desires by specifying the research needed to obtain market information Assesses market competition by comparing the company's product to competitors' products Drives the most complex and/high value products into the market at maximum profit and sales Prepares and coaches sales team on product application information, product initiatives, and profitability equations Serves as a resource and partner with Sales during long-term contract negotiations Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes Provides source data for product line communications by defining product marketing communication objectives Obtains product market share by working with sales directors and strategic marketing to develop product sales strategies Conduct market studies, including VOC to understand new/adjacent market opportunities and assess viability Brings new products to market by analyzing proposed product


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