Analyst, Precision

4 weeks ago


New York, United States Digitas Full time

Job Description

We’re looking for an outstanding Analyst—someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. This is a unique opportunity for a future digital media star to actively drive performance for some of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own.

Sound like you? Read on.

What you’ll do:

The Analyst is responsible for digital campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. You’ll identify and implement optimizations based on data analysis/trends and provide updates to the rest of the team on campaign status (I.e. pacing, performance to KPIs, any issues you’re seeing, etc).

Most importantly, you must possess a strong inner drive to reinvent the digital media landscape, enjoy working with some of the finest minds in the industry, and want to be a part of something truly unique that will have a lasting impact.

Day to day your role includes:

Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Senior Analysts

Developing and maintaining strong relationships with platform and publisher partners in the industry – responsible for following up with, setting up and leading platform/publisher meetings. Analyst will be the main point of contact for maintaining these relationships.

Handling daily campaign maintenance, including pacing and performance, as well as troubleshooting and optimization

Assisting in the development of client-facing campaign performance reports

Contributing to the assessment of media offerings available and the formulation of proposals for new opportunities

Managing Prisma campaign set up, platform insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch

Trafficking campaign tags into platform environments

Running the campaign QA process to ensure accurate campaign implementation, pacing, and performance – Daily pacing check-ins will be largest responsibility to ensure campaigns are on track

Providing monthly auditing reports to agency partners and actualizing bill/pay systems when applicable

Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance

Demonstrating diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle

Be strategic partner to any off-shore resources – ensure closely aligned on all tasks and partner to share analyst responsibilities

Outside of day-to-day

Keep up to date on industry trends and send highlights to greater team when applicable

Handle ad-hoc reporting requests as they come through

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