Marketing and Events Manager

2 months ago

Camas, United States CareerBuilder Full time

We are the market leader in state-of-the-art solutions supporting the military, first responders, and 2A enthusiasts. Our veteran-owned company has been in business for seven years and serves a global client base. Our continued growth and preferred contractor status are a result of a talented team that creates really cool stuff for the warfighter and front-line responder.

JOB SUMMARY

Reporting to the Head of Sales and Marketing, the Marketing and Events Manager will play a key role in the growth of our branding, PR, and sales efforts.

Key Responsibilities:

Event Management:

Lead the coordination and execution of all our company-sponsored events, ensuring brand consistency and operational excellence.

Lead Nurturing:

Develop and implement lead nurture programs, working hand-in-hand with the sales team to ensure seamless follow-up on leads generated from events.

Analytics & Reporting:

Measure the success of each event in terms of brand presence, lead generation, and opportunity creation. Provide insightful reports to steer future strategies.

Promotion:

Amplify our event presence using various marketing channels, from social media to direct outreach, ensuring maximum visibility and participation.

Public Relations & Speaking Opportunities:

Identify, secure, and prepare for PR opportunities and speaking engagements that align with our strategic growth objectives.

Collaboration:

Work closely with internal departments, including Sales, Product, and Design, to ensure cohesive branding and messaging at events.

Budget Management:

Develop and manage the events budget, ensuring cost-effective solutions while maintaining event quality and impact.

Vendor Relationships:

Foster and maintain relationships with event vendors, venues, and partners, negotiating contracts and ensuring value.

Trend Analysis:

Stay updated with industry trends, competitor approaches, and emerging technologies to ensure we remain at the forefront of events we participate in.

Qualifications & Skills:

Bachelor's degree in Marketing, Business, or related field.

Minimum of 3-5 years of experience in event management and marketing.

Proven track record of successfully organizing and promoting events.

Strong analytical skills with the ability to interpret data to make informed decisions.

Exceptional communication and interpersonal skills.

Proficiency in using event management software and marketing tools.

Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Knowledge of PR best practices and experience securing speaking engagements is a plus.

Direct experience working in the DOD field is a plus.

Strong proficiency with MS office software and Salesforce CRM.

Attributes

Excellent communication skills, including writing, articulating, listening, and questioning skills required. Must be able to communicate effectively with individuals at all levels inside and outside the company and in a variety of disciplines regarding military, public safety, and industrial principles and practices.

The ability to effectively shift priorities and work at a rapid pace required (great planning and time management). Ability to prioritize and handle multiple tasks and complete customer contacts in a timely and orderly fashion.

Highly motivated and capable of working effectively in a fast pace environment.

Organized, attentive to detail, excellent follow-through, especially in respect to correspondence and in reviewing associated documents.

Demonstrated track record of being pro-active and assertive in accomplishing goals.

Proven ability to think strategically and problem solve.

A serious sense of urgency and strong work ethic, highly intuitive, desire to show initiative.

Approach to work that is positive, solution-oriented, optimistic and enthusiastic.

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