Channel Marketing Manager
3 weeks ago
** Position Description**
**Channel Marketing Manager - Retail (Remote)** Location **Vista, CA** Employment duration **Full time** Essential Functions:
* Tailor and execute marketing plans for specific retailer needs, in line with overall go-to-market strategy in order to drive sales and meet commercial objectives.
* Collaborate with sales channel leads to implement robust omni 360 marketing plans for each retailer to successfully reach key business objectives and KPIs.
* Plan & develop pitches to gain exposure in store and online through key placements and activities i.e. endcaps, homepage, email, rewards
* Develop and track promotional plans and retailer/channel-specific offerings to fuel sell-through while maintaining gross margin
* Work in close partnership with the creative and sales teams, to lead visual merchandising expression including: planogram & shopability, SKU rationalization, manage update calendar, secondary exposures, and development of channel specific marketing collateral.
* Work in close partnership with brand marketing to refine the digital customer experience specific to each retailer. Collaborate with digital team to create consumer awareness via tastemaker account exposures.
* Create and manage NuFACEs sample strategy for skincare and devices working with retailers, sales, and demand planning to execute programming
* Help lead the commercial 360 plan execution with the cross functional teams.
* Spend adequate time in the field (trainings, events, competitive shopping etc.) to gain better knowledge and insights into all channels opportunities and needs.
* Provide comprehensive launch/campaign weekly updates and postmortem analysis.
* Report key channel wins & learnings to the management team on a monthly basis.
* Help create and manage multiple budgets.
* Manage, mentor and guide the Marketing Intern.
* Other duties as assigned by management.
Skills/Qualifications:
* Bachelors degree in Marketing, Communication, Business or a related field
* 5+ years of experience in marketing roles.
* Ability to multi-task, to work independently or as part of a team.
* Strong analytical and project management skills.
* Excellent time management and organization skills.
* Excellent presentation and written communication skills.
* Must be a self-starter with energy, drive and determination to accomplish goals.
* Proven competency in software applications including Microsoft office, with the ability to learn programs quickly
* Beauty industry and Sephora/Ulta experience a plus.
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