Digital Marketing Specialist
4 weeks ago
Imagine yourself being able to help small business owners open their doors faster, ensuring our tax dollars are accounted for, creating safer infrastructure, modernizing the permitting process, and assisting with disaster recovery. The work you do here every day has a meaningful impact on people's lives
OpenGov is a 2023 Top Workplaces USA award winner and a Forbes America's Best Startup Employer
Join our smart, fun, and humble team to experience the most rewarding career of your life
Job Summary:
OpenGov is seeking a dynamic and results-driven Digital Marketing Specialist to join our high-performing and fun-loving marketing team. The ideal candidate will be passionate about account-based marketing (ABM) and digital advertising-harnessing the power of data and automation to reach our fearless local government leaders and nurture them into qualified opportunities for the sales team to pursue.
If you are enthusiastic about attracting, engaging, and converting prospects into customers through creative, targeted marketing-and you want to do it for a company on a mission to power a more effective and accountable government-you've come to the right place Responsibilities:
- Develop and implement digital ABM campaigns to target key accounts and decision-makers within state and local government.
- Run paid display, search, and social media campaigns for all OpenGov software solutions: creating ads, setting up audiences, managing campaign budgets, and reporting results
- Collaborate with the sales team to identify high-potential accounts-using audience segmentation and targeting capabilities to reach and engage those buyers.
- Team up with product marketers and designers to create high-converting ad creatives-including text, image, and video ads-tailored to different target audiences and stages of the buyer's journey.
- Continuously optimize digital ad campaigns through A/B testing, copy refinement, audience targeting adjustments, and bid management to maximize ROI and achieve performance goals.
- Monitor advertising spend across digital marketing channels-making adjustments to stay within budget and hit pipeline goals.
- Partner with growth marketing team members to build landing pages, email assets, and content to drive the execution of campaigns
- Track performance with CRM and marketing automation tools-generating regular reports to track progress against goals and identify areas for improvement.
- Support other marketing initiatives as needed across digital channels
- Experience with Google Ads, Capterra, and LinkedIn platforms is required. ABM platform experience is a plus
- Experience with Excel, Power BI or similar business analytics tools is required
- Goal-driven with a keen interest in search and digital marketing is required
- Strong analytical skills, with experience generating and sharing digital marketing reports is required
- Demonstrated ability to manage a variety of campaigns simultaneously is required
- Ability to learn new industries quickly, applying this knowledge to marketing initiatives is required
- Effective interpersonal and communication skills is required
- Strong writing, grammar, spelling, proofreading, and researching skills is required
Leadership: CEO Zac Bookman (MPA from Harvard and JD from Yale) is truly a mission-driven CEO. He was named one of the 100 most Intriguing Entrepreneurs by Goldman Sachs, a Tech Pioneer by the World Economic Forum, and SF and Silicon Valley Business Times' 40 under 40 class of 2018
Growth: Record breaking growth with 1,800+ governments (and counting) using our products. Click here to read more.
Culture: Winner of 2023 Top Workplaces USA award, Awarded Top 25 Cloud Companies to Work For, Winner of Forbes 2022 Best Startup Employers, 50 Best Workplaces award. Check out our Careers Video
Perks: 90% paid Medical/Dental/Vision premium for employees, fully paid Life and Short/Long term disability insurance, Unlimited PTO, Parental Leave policy, annual wellness stipend, anniversary awards, and more
Product: Named to the GovTech 100 (seven consecutive years), we are the leader in cloud software for our nation's cities, counties, and state agencies.
Mission Driven: We are a technology company with a passion for the mission. We're powering more effective and accountable government.
Come join us and make a positive social impact
OpenGov is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
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