Area Manager- Panhandle
2 weeks ago
Position Summary
Manage Proximos brand portfolio in on premise/off premise accounts. Champion the on/off premise promotional activities by building relationships with new and existing accounts. Work with Distributor sales representatives and management to effectively grow the business.
Role & Responsibilities
- Manage all Proximo Spirits Brand promotions within assigned territory. This to include but not limited to the following;
- Identifying key on premise promotional accounts that meet the Brands profile.
- Set promotional dates and times with accounts.
- Identify and manage the local promotional agency.
- Attend and monitor Brand promotions and make any necessary adjustments.
- Provide feedback to local management and Brand Managers on a scheduled basis.
- Manage/Order POS to ensure use during key promotions and provide feedback on its effectiveness.
- Manage the local promotional Budget and track Spend to ensure budget attainment.
- Proximo Go to Accounts
- Identify the top On & Off Premise Accounts in assigned territory.
- Work with local Distributor sales reps and management in perfecting these On & Off Premise Accounts.
Menu Placements
Drink features
Distribution
Back Bar Presence
Shelf Standards
Display Presence
Cold Box
- Provide feedback to local management on competitive Brand activity, Pricing and Promotion.
- Assist local management in creating Brand Programming with Distributor.
- Identify key local Multi-Unit On Premise accounts with in assigned territory. Once Identified, set a regular call schedule to present Proximo Brands.
- Identify key accounts for New Brand launches and provide feedback to local Management and Brand Manager on a scheduled basis
- Ability to conduct business daily in an ethical and professional manner with strong interpersonal skills.
- Ability to communicate effectively with internal Proximo team members at all levels of the organization, vendors and customers (both internal and external) at all levels of the organization.
- Ability to analyze inventory reports and depletion reports for the purposes of preparing recaps, coordinating efforts and present solutions and opportunities to solve problems in the marketplace.
- Review and report execution of established trade marketing programming, pricing, incentives and execution of all distributor and market plans in all trade channels.
- Establish and maintaining key relationships at all assigned distributors and key accounts in the marketplace.
Key Competencies
- Analytical--Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
- Problem Solving--Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations;
- Initiative--Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.
- Oral Communication--Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
- Written Communication--Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
- Project Management--Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget.
Knowledge and Experience
- Bachelors degree preferred
- 3+ years relevant experience in the consumer goods industry, spirits experience and/or 3 -tier distribution experience preferred. On/Off premise Key Account call responsibility experience preferred
- Demonstrated sales management abilities with proven success in delivering sales goals and objectives
- Ability to build and maintain strategic working relationships with distributors and accounts
- Knowledge of industry regulations, market trends and competition
- Proven team leadership
- Strong interpersonal, influencing, negotiation, time management and presentation skills required
- Strong working knowledge of Microsoft Office
- Must have a valid state drivers license.
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