Marketing Specialist

Digital Marketing Specialist The Digital Marketing Specialist will be responsible for developing, executing, and optimizing targeted patient and prospect communication programs to support Atlantic Health's Consumer Experience (CX) objectives. This role reports into the Director, Digital Marketing and will play an integral role in driving consumer experience, patient communication, personalization and consumer journey mapping to drive patient acquisition, engagement, satisfaction and retention. Responsibilities: Partner with Technology, Operations and Digital Consumer Experience teams to develop and deploy patient communications via MyChart (the Atlantic Health patient portal), SMS, direct mail and automated outbound phone calls Develop and optimize pre- and post-appointment communication journeys, including appointment reminders and confirmations, billing notifications, patient education and procedure preparation, messages from care teams, treatment adherence prompts, operational announcements, and more Monitor and analyze response rates and program performance, identify trends, and extract actionable insights Support the development of dashboards and reporting Design and execute testing plans and make optimization recommendations based on test results Leverage marketing communication and automation platforms, streamline the marketing technology stack, and support a 360-degree view of the patient consumer Drive audience segmentation and targeting, communication preference and consent management, and maintain audience file hygiene and opt-in, opt-out and suppression lists Track expenses against the marketing budget Support automation and personalization capabilities development Manage relationships with internal and external technology partners Support copywriting, editing and template design Develop and manage production schedules Complete additional responsibilities and/or duties as assigned Qualifications: Bachelor's degree in Marketing, Business, or related field or an equivalent of work history and education 3-5 years of experience preferred in marketing communication development, execution, and optimization 1-2 years of hands-on experience in SMS marketing, in-app messaging or direct mail Experience producing response reporting and analyzing program results Exceptional project management, collaboration, and communication skills Ability to explain complex data in a clear, concise manner, both visually and verbally Deadline-oriented and comfortable handling multiple initiatives simultaneously Healthcare experience and familiarity with data privacy regulations (e.g. HIPAA, TCPA) strongly preferred This is a hybrid position with the flexibility to work from home 2-3 days each week. At Atlantic Health System, our promise to our communities is; anyone who enters one of our facilities, will receive the highest quality care delivered at the right time, at the right place, and at the right cost. This commitment is also echoed in the respect, development, and opportunities we give to our more than 20,000 team members. Headquartered in Morristown, New Jersey, we are one of the leading non-profit health care systems in the nation. Our facilities and sites of care include: Morristown Medical Center, Morristown, NJ Overlook Medical Center, Summit, NJ Newton Medical Center, Newton, NJ Chilton Medical Center, Pompton Plains, NJ Hackettstown Medical Center, Hackettstown, NJ Goryeb Children's Hospital, Morristown, NJ CentraState Healthcare System, Freehold, NJ Atlantic Home Care and Hospice Atlantic Mobile Health Atlantic Rehabilitation We also have more than 900 community-based healthcare providers affiliated through Atlantic Medical Group. Atlantic Accountable Care Organization is one of the largest ACOs in the nation, and we are a member of AllSpire Health Partners. We have received awards and recognition for the services we have provided to our patients, team members and communities. Below are just a few of our accolades: 100 Best Companies to Work For and FORTUNE magazine for 15 years Best Places to Work in Healthcare - Modern Healthcare 150 Top Places to Work in Healthcare - Becker's Healthcare 100 Accountable Care Organizations to Know - Becker's Hospital Review Best Employers for Workers over 50 - AARP Gold-Level "Well Workplace": Wellness Council of America (WELCOA) One of the 100 Best Workplaces for "Millennials" Great Place to Work and FORTUNE magazine One of the 20 Best Workplaces in Health Care: Great Place to Work and FORTUNE magazine Official Health Care Partner of the New York Jets Atlantic Health System offers a competitive and comprehensive Total Rewards package that supports the health, financial security, and well-being of all team members. Offerings vary based on role level (Team Member, Director, Executive). Below is a general summary, with role-specific enhancements highlighted: Team Member Benefits: Medical, Dental, Vision, Prescription Coverage (22.5 hours per week or above for full-time and part-time team members) Life & AD&D Insurance Short-Term and Long-Term Disability (with options to supplement) 403(b) Retirement Plan: Employer match, additional non-elective contribution PTO & Paid Sick Leave Tuition Assistance, Advancement & Academic Advising Parental, Adoption, Surrogacy Leave Backup and On-Site Childcare Well-Being Rewards Employee Assistance Program (EAP) Fertility Benefits, Healthy Pregnancy Program Flexible Spending & Commuter Accounts Pet, Home & Auto, Identity Theft and Legal Insurance Note: In compliance with the NJ Pay Transparency Act (effective Sunday, June 1, 2025), all job postings will include the hourly wage or salary (or a range), as well as this summary of benefits. Final compensation and benefit eligibility may vary by role and employment status and will be confirmed at the time of offer. EEO STATEMENT Atlantic Health System, Inc. is an equal employment opportunity employer and federal contractor or subcontractor and therefore abides by applicable laws to protect applicants and employees from discrimination in hiring, promotion, discharge, pay, fringe benefits, job training, classification, referral, and other aspects of employment, on the basis of race, color, religion, sex (including pregnancy, gender identity and sexual orientation), national origin, citizenship status, disability, age, genetics, or veteran status.