Marketing Manager

2 weeks ago


Fort Bragg, United States Perricone Farms Full time

Description

Department: Sales & Marketing

Job Title : Marketing Manager

Position reports to: VP of Sales & Marketing

Major Duties And Responsibilities

Grow sales and profitability in conjunction with the company’s vision and goals. Create and implement our marketing strategy, ensuring consistency in messaging across all communications and regions. Oversee all creative content materials for each sales channel, managing the overall creative process from concept through execution. Develop an annual marketing budget to achieve company goals with a focus on ROI. Assist in lead generation-and create marketing plan to drive more sales leads. Assist in selection of external agencies and manage ongoing relationships. Anticipate trends and opportunities and communicate those findings with Perricone Farms' sales team. Identify new business opportunities, including new products, key accounts, partnerships, events, and promotions. Provide accurate and timely information necessary to improve business, including market pricing updates, promotions, sales trends, and other competitive activity as well as reasonable action plans. Provide leadership team with regular reports such as sales by market, key account performance, market work results, and weekly project updates.

Requirements

Skills and Qualifications:

Bachelor’s Degree and a minimum of 5 years’ experience in marketing with distributor or consumer products experience a plus Must have strong verbal and written communication skills. Excellent customer service skills. Detailed oriented Able to meet fixed deadlines and manage under pressure. Able to build and deliver presentations. Good computer application skills such as Microsoft Word, Excel, PowerPoint etc. Willing to work occasional weekends and nights. Willingness to travel

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