Associate Advertising Manager
4 weeks ago
Supervision
Reports to: Digital Marketing Manager
Come grow with us
Working at ViewSonic is a unique opportunity to do rewarding, meaningful, high-visibility work for a global leader in visual technology. At ViewSonic, we are celebrating 36 years of excellence, carrying on the same entrepreneurial spirit and innovation we've had since 1987. Our brand and products are well-known throughout the industry. As a result, we are growing quickly and are looking for energetic, motivated team members to expand our nest.
Your Role and Impact
The Associate Digital Marketing Manager will assist with our digital marketing campaigns and strategies. Initially, this role will be focused on optimizing our campaigns in Google Ads and making sure Google Analytics 4 is configured correctly. As you gain traction, this role will evolve to include automation, experimenting with AI tools, and other undeveloped strategies, such as affiliate marketing. A data-driven approach is required to create, execute and optimize our marketing initiatives to increase brand awareness, generate leads, and drive revenue. While you will have a special focus on enhancing our SEO/SEM strategies and deepening our analytics capabilities, your contribution will not be limited to these areas. You'll also be involved in shaping and executing broader marketing initiatives, ensuring our approach is holistic and encompasses various aspects of digital marketing.
Day to Day Responsibilities
Develop and execute comprehensive digital marketing strategies that align with the company's marketing objectives, target audiences, and budget constraintsManage end-to-end digital advertising campaigns across various platforms, including but not limited to Google AdsInitiate and oversee automation and AI-driven initiatives, while staying up-to-date with emerging technologies in these areas, to optimize marketing efforts and maintain a competitive edge in the digital advertising landscape.Collaborate closely across marketing teams to ensure consistent messaging and branding across all digital advertising effortsConduct in-depth market research to identify trends, competitive landscape, and audience behavior, using insights to inform campaign strategiesDevelop and refine SEO/SEM strategies to improve organic search visibility and cost-effective customer acquisition.Create engaging ad creatives and ensure landing pages resonate with the target audience to drive desired actionsMonitor, analyze, and report on the performance of digital advertising campaigns, using data to make informed decisions and optimize campaigns for maximum ROIContinuously test and refine advertising strategies, targeting options, and messaging to improve campaign performance over timeCollaborate with the web development and design teams to ensure optimal user experience and conversion rates on landing pages and website components related to advertising campaignsYour Profile
BA in Marketing, Business or related6+ years of digital marketing experienceStrong knowledge of Google Ads and Google AnalyticsProven experience in SEO/SEM optimization and strategy.Experience in managing advertising campaigns across multiple social media platforms including Facebook, Instagram, Linkedin, and Twitter is a plusProficiency in analytics, with a track record of using data to inform marketing decisions.Basic understanding of AI and automation tools is a plus.Creative mindsetExcellent communication skillsKnowledge of SEO and other content marketing principles is a plusKnowledge of ABM practices is a plusWhat's in it for you:
Medical, Dental and Vision insurance options401k with company matchPaid Time OffCompany provided equipmentWork Environment & Requirements
Environment: Hybrid; 3 days in office, 2 days at homePhysical Effort: Work requires infrequent physical demandsHazards: Negligible, little or no exposure to hazards
At ViewSonic, our mission is to provide excellence in visual experience by combining, products, solutions, and ecosystem developments. We celebrate and support diversity and are committed to creating a respectful and inclusive environment for all employee-partners. ViewSonic does not discriminate on any basis covered by appropriate law, and all employment is decided based on qualifications, merit, and business needs.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and requirements.
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