Brand Manager
3 weeks ago
FT/Direct Hire
$120k-$135k
Hybrid in Mid-Wilshire area
MUST BE BILINGUAL in ENGLISH/KOREAN
Must have Beauty or Skincare Experience
Our client, a growing beauty and personal care company is looking for a Brand Manager to join their growing team The Assistant Brand Manager is responsible for supporting the development and execution of category brand strategy across all channels.
Were looking for someone whos obsessed with growing awareness of brands through experimenting with new tactics and strategies, grounded in data, and creative in approach to grow the fan base for our brands.
Responsibilities
Develops a rolling product innovation calendar and product development timelines
Lead decision making on the evolution of the respective brand portfolio by leveraging data, consumer insights and product expertise.
Responsible for all aspects of brand management from initial concept to go-to-market including and not limited to: concept brief, copy, product positioning, competitive advantage, copy, artwork, etc.
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across
the channels.
Evaluate analytics to extract key insights for future product development and go-to-market strategies and growing the category or brand in the market
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration with cross-functional teams to launch on time.
Responsible for the decision-making regarding content, production, and planning of all channels.
Close partnership with relevant cross-functional teams
Lead the category team by being transparent, evaluating performance, and providing coaching and feedback
Qualifications
A Bachelor's degree is required; with 5-7+ years of progressive and successful experience in product development and/or marketing
Demonstrated track record of people development and leadership
Experience leading in a matrix environment and cross functional teams
Experience in successful partnership with R&D / Supply Chain / Sales organizations to develop innovative
products supported by specific and relevant story-telling, then execution is required.
by Jobble
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