Insurance Marketing Coordinator
3 weeks ago
Join our growing team if you have a knack for detail-oriented, creative work that ranges from project management to event planning. Our ideal insurance marketing specialist is an organized collaborator who's ready to hit the ground running on digital campaigns to support our PR and sales team members. If you take a strategic approach to implementing effective, out-of-the-box ideas, we are looking for you Advance your marketing career by applying today
Responsibilities
•Keep an eye on emerging industry trends and life insurance marketing initiatives to report to supervisors
•Implement events and other marketing initiatives to drive insurance sales and brand awareness among key target audiences
•Maintain our CRM system by tracking marketing campaigns e-marketing and subscriber lists, and other necessary information
•Handle the management of all marketing strategies and campaigns - communicating with marketing, sales, insurance agents, and vendors
•Test, report on, and optimize content marketing campaigns, digital sponsorships, paid media buys, speaking engagements, events, and more to ensure a positive cost-per-lead ratio that drives Marketing Qualified Leads (MQLs)
Qualifications
•Bachelor's degree in marketing communications, advertising or other related field is required
•Exemplary organization, project management, analytical, and verbal/written communication skills are required
•1-2 years of experience in a digital marketing specialist role, entry-level marketing, B2B, life insurance, or similar role in the insurance industry is a plus
•Candidates must have core computer skills and experience using Microsoft Office programs including Word and Excel
•Demonstrated success navigating CRM, analytics, and marketing automation tools
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