![CareerBuilder](https://media.trabajo.org/img/noimg.jpg)
Field Marketing Manager
3 weeks ago
Benefits:
Company parties
Competitive salary
Dental insurance
Employee discounts
Flexible schedule
Free food & snacks
Health insurance
Opportunity for advancement
Paid time off
Training & development
Vision insurance
GENERAL SUMMARY:
The Field Marketing Manager will be responsible for developing and executing innovative field marketing strategies, fostering local community relationships, and orchestrating engaging brand experiences to enhance brand visibility, drive customer engagement, and support business objectives. This role will collaborate closely with the Social Media and Interactive Marketing Manager to ensure alignment between field marketing efforts and social media initiatives, creating integrated campaigns that maximize brand impact across both offline and online channels. The Field Marketing Manager must maintain all duties and responsibilities as set forth below.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
Concept Marketing:
Develop and execute comprehensive field marketing plans tailored to each restaurant concept including Cafe? Lola, Saint Honore? Doughnuts and Beignets and 3 Little Chicks, aligning with overall brand objectives and business goals.
Conduct thorough market research to understand local demographics, consumer preferences, and competitive landscape.
Identify strategic opportunities for brand exposure, community engagement, and sales growth in each target market.
Create detailed marketing strategies, including tactics such as local events, promotions, partnerships, and grassroots outreach.
Build strong relationships with local communities, businesses, and organizations to identify partnership opportunities for events, promotions, and collaborations.
Proactively reach out to local organizations, influencers, and community leaders to establish mutually beneficial partnerships.
Negotiate partnership agreements and sponsorship opportunities to maximize brand visibility and drive customer acquisition.
Maintain ongoing communication and collaboration with partners to ensure successful execution of marketing initiatives.
Coordinate and oversee the planning and execution of local events, pop-ups, tastings, and other promotional activities to drive customer engagement and loyalty.
Lead the planning process for all local events and activations, including venue selection, logistics coordination, and vendor management.
Develop engaging event concepts and themes that align with brand identity and resonate with target audiences.
Work closely with restaurant teams to ensure seamless execution of events and deliver exceptional guest experiences.
Coordinate and oversee the planning and execution of local events, pop-ups, tastings, and other promotional activities to drive customer engagement and loyalty.
Lead the planning process for all local events and activations, including venue selection, logistics coordination, and vendor management.
Collaborate with restaurant managers and staff to ensure seamless execution of marketing initiatives at the store level, providing guidance and support as needed.
Provide training and resources to restaurant staff on marketing programs, promotions, and brand messaging.
Regularly communicate marketing priorities, deadlines, and expectations to ensure alignment and compliance at the store level.
Foster a culture of teamwork and collaboration between marketing and operations teams to drive collective success.
Manage and track marketing budgets for field marketing activities, ensuring cost-effective allocation of resources and maximizing ROI.
Develop detailed budgets for field marketing initiatives, allocating funds based on strategic priorities and anticipated returns.
Monitor spending against budget allocations, tracking expenses and analyzing performance to optimize resource allocation. Provide regular budget updates and financial reports to management, highlighting variances and recommendations for adjustments.
Conduct market research and analysis to stay informed about local market trends, competitor activities, and customer preferences, leveraging insights to inform marketing strategies.
Monitor local market trends, consumer behavior, and competitor activities to identify opportunities and threats.
Analyze sales data, customer feedback, and marketing metrics to evaluate the effectiveness of marketing initiatives and inform future strategy.
Stay informed about industry best practices and emerging trends in field marketing, continually seeking opportunities for innovation and improvement.
Work closely with the Social Media Marketing Manager to ensure alignment between field marketing efforts and social media initiatives, maximizing the impact of integrated marketing campaigns.
Collaborate with the Social Media Marketing Manager to develop integrated marketing campaigns that leverage both field marketing and social media channels.
Coordinate content creation, messaging, and promotion strategies across multiple marketing channels to ensure consistency and synergy.
Monitor social media channels with Interactive Marketing Manager for customer feedback, inquiries, and engagement related to field marketing activities, responding promptly and appropriately.
Measure and analyze the performance of field marketing initiatives, providing regular reports and insights to management to inform decision-making and strategy adjustments.
Define key performance indicators (KPIs) for field marketing initiatives, establishing benchmarks and targets for success.
Implement tracking mechanisms and analytic tools to monitor KPIs and evaluate the effectiveness of marketing campaigns.
Generate comprehensive reports and dashboards to summarize performance metrics, trends, and actionable insights for management review.
Continuously evaluate and optimize marketing tactics to drive continuous improvement and stay ahead of industry trends.
Conduct post-mortem analyses of marketing campaigns to identify successes, failures, and opportunities for improvement. Solicit feedback from internal stakeholders, external partners, and customers to gather insights and perspectives on marketing performance. Iterate on marketing strategies and tactics based on insights and feedback, implementing refinements to enhance effectiveness and efficiency.
Represent the Refined Restaurant Group brand professionally at all times, embodying our values and commitment to excellence. Completes other tasks, projects and job duties as assigned and/or deemed appropriate
QUALIFICATIONS:
Bachelor's degree in Marketing, Business Administration, or related field.
Minimum of 2 years of experience in marketing, with a focus on field marketing or related roles within the hospitality or restaurant industry preferred.
Proven track record of developing and executing successful marketing campaigns and initiatives. Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Excellent communication and interpersonal skills, with the ability to build rapport and collaborate effectively with internal teams, external partners, and stakeholders.
Creative thinker with a strategic mindset and a passion for driving results.
Proficiency in Microsoft Office Suite and marketing analytics tools.
Flexibility to travel locally and work evenings or weekends as needed for events and promotions.
ADDITIONAL REQUIREMENTS:
The intellectual and physical demands described below are representative of what must be met by a Crewmember to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable Crewmembers with disabilities to perform the essential functions.
Ability to lead, motivate, and empower Refined Restaurant Group Team Members to higher levels of performance
Proven strong communication and leadership skills
Excellent organizational skills, communication skills and multi-tasking capabilities
Demonstrated leadership skills
Mastery in delegating multiple tasks
Working knowledge of various computer software programs (MS Office, Jonas, ADP, POS, Open Table, etc)
Must be able to stand for 10 hours and work 40-50 hours per week
Must be in good physical condition and possess good communication skills
Must be alert to management, staff, and guest needs
Knowledge and skills in people management including recruiting and scheduling
Is a brand ambassador both in and outside of the restaurant concepts
BENEFITS/PERKS:
Annual Paid Vacation - Up to ten (10) days per calendar year
Benefits/Insurance - Eligible for medical, dental, and vision on the first of the month after 60 days in the position
Equity Opportunity - Equity opportunities will be evaluated upon consistent, superior personal and business performance as well as growth into the Area Manager or Director level, either of the two levels required to qualify for such consideration
Complimentary Team Member Meal & Drink while on Shift
50% Discount off any item at any time
-
Field Marketing Manager
4 weeks ago
Las Vegas, United States The Refined Restaurant Group Full timeJob Description Job Description Benefits: Company parties Competitive salary Dental insurance Employee discounts Flexible schedule Free food & snacks Health insurance Opportunity for advancement Paid time off Training & development Vision insurance GENERAL SUMMARY: The Field Marketing Manager will be responsible for developing and executing innovative field...
-
Integrated Marketing Manager
4 weeks ago
Las Vegas, United States MassMedia Marketing, Advertising, PR Full timeJob DescriptionJob DescriptionHeadquartered in Las Vegas, MassMedia Marketing Advertising + PR is a women-owned, digital-first media and PR agency. For three decades, we have been at the forefront of media and PR agencies, attracting the best and brightest talent. We are passionate, high performers with diverse backgrounds and experiences who take pride in...
-
Integrated Marketing Manager
4 weeks ago
Las Vegas, United States MassMedia Marketing, Advertising, PR Full timeJob DescriptionJob DescriptionHeadquartered in Las Vegas, MassMedia Marketing Advertising + PR is a women-owned, digital-first media and PR agency. For three decades, we have been at the forefront of media and PR agencies, attracting the best and brightest talent. We are passionate, high performers with diverse backgrounds and experiences who take pride in...
-
Field Marketing Ambassador
4 weeks ago
Las Vegas, United States Congo Brands Full timeOur Company: Congo Brands is at the epicenter of where consumer demand meets product development. Through brand partnerships with lead influencers, we are afforded an inside look at what consumers truly desire. Congo Brands is a health and wellness brand that sells supplements, fitness snacks, hydration drinks, energy drinks, and more through e-commerce and...
-
Field Marketing Ambassador
4 weeks ago
Las Vegas, United States Congo Brands Full timeJob DescriptionJob DescriptionOur Company:Congo Brands is at the epicenter of where consumer demand meets product development. Through brand partnerships with lead influencers, we are afforded an inside look at what consumers truly desire. Congo Brands is a health and wellness brand that sells supplements, fitness snacks, hydration drinks, energy drinks, and...
-
Manager, On-Premise Hospitality
14 hours ago
Las Vegas, Nevada, United States Inspira Marketing Full timeJob DescriptionThis position must be based within the state of Nevada.The Manager, On-Premise Hospitality is responsible for driving business and commercial performance across a state or multi-state field unit and developing a solid, long-term partnership with client's local counterparts and distributor network. This position will manage a team of...
-
Area Field Marketing Coordinator
4 weeks ago
Las Vegas, United States Sport Clips - Support Center Full timeJob DescriptionJob DescriptionBenefits:401(k) matchingBonus based on performanceDental insuranceEmployee discountsHealth insurancePaid time offVision insuranceWellness resources As an Area Field Marketing Coordinator (AFMC), you are strategic in working with our Area Leaders, Managers, and local Sport Clips locations within your trade areas in establishing...
-
Field Marketing Agent
4 weeks ago
Las Vegas, United States EmployNV Youth Hub Full time"**This is a Work Experience position available through EmployNV Youth Hub. All candidates will be considered after program eligibility is determined." Company: Genesis Marketing Group Position: Field Marketing Agent Rate: $13.00hr Age: 18+ Account Manager: Alex FIELD MARKETING AGENT - OPC As a Field Marketing OPC Agent (Off Property Consultant) you will be...
-
Manager, On-Premise Hospitality
2 weeks ago
Las Vegas, United States Inspira Marketing Group Full timeCompany Description We are a team of compassionate, inspired individuals proud of our varied business, brand and marketing expertise. A team united in our continual search of enrichment, unwavering enthusiasm for our craft and dedication to sharing our knowledge. We value creativity and believe that it is key to our unique approach. We aspire to...
-
Marketing Manager
4 weeks ago
Las Vegas, United States Chamberlain Advisors Full timeTitle: Marketing Manager Location: Las Vegas, NV; Hybrid position (4 days in-office/field, 1 day remote) Position Type: Full Time Compensation: Competitive Base Salary, Variable Bonus, Retirement Savings, and Access to Healthcare and Dental Insurance Plan of your Choice. Chamberlain Advisors is currently conducting an executive search and seeks a Marketing...
-
Home Health Marketer
4 weeks ago
Las Vegas, United States NURSES CARE HOME HEALTH Full timeJob DescriptionJob DescriptionA family owned and operated, small business in Las Vegas is looking for an energetic candidate for a part-time Field Home Health Marketer. The ideal candidate will have experience in the home care referral process and have established relationships or the ability to develop relationships with a variety of community entities with...
-
Home Health Marketer
4 weeks ago
Las Vegas, United States NURSES CARE HOME HEALTH Full timeJob DescriptionJob DescriptionA family owned and operated, small business in Las Vegas is looking for an energetic candidate for a part-time Field Home Health Marketer. The ideal candidate will have experience in the home care referral process and have established relationships or the ability to develop relationships with a variety of community entities with...
-
Entry Level Marketing Position
4 weeks ago
Las Vegas, United States Thrive Marketing Group Full timeCompany Description Thrive, in Dallas TX, is a fundraising and marketing firm that provides essential resources to world-class nonprofits to help them find, acquire and retain ideal donors. Job Description Created in 2021, out of necessity for our services, Thrive is a fundraising and marketing firm that provides essential resources to world-class nonprofits...
-
Marketing Manager
4 weeks ago
Las Vegas, United States VIMworld Full timeMarketing Manager Location: Las Vegas onlyCompany Overview: VIMworld Inc is a Web3, Blockchain, Defi, crypto, smart NFT platform that provides a secure and easy-to-use ecosystem for its users. We are committed to be a leader in providing the most innovative and advanced solutions in the industry. Job Summary: We are seeking a highly motivated and creative...
-
Marketing Manager
3 weeks ago
Las Vegas, United States ChargEasy, LLC Full timeJob DescriptionJob DescriptionJob Description: We are looking for a dynamic Marketing Manager to lead our marketing efforts at ChargEasy, focusing on digital platforms to enhance brand presence, engage effectively with our audience, and drive business growth. The ideal candidate will bring innovative marketing strategies that leverage our unique position in...
-
Marketing Manager
2 weeks ago
Las Vegas, Nevada, United States ChargEasy, LLC Full timeJob DescriptionJob DescriptionJob Description: We are looking for a dynamic Marketing Manager to lead our marketing efforts at ChargEasy, focusing on digital platforms to enhance brand presence, engage effectively with our audience, and drive business growth. The ideal candidate will bring innovative marketing strategies that leverage our unique position in...
-
Brand Marketing Manager
4 weeks ago
Las Vegas, United States Bulletinbranding Full timePosition: Brand Marketing Manager We’re looking for a creative and innovative Brand Marketing Manager to join our team at Bulletin Branding. This role is an integral part of our team and requires enthusiasm, creativity, and willingness to learn new skills. The ideal candidate will have an eye for detail and be adept in leveraging advertising and digital...
-
Incredible Partner Success Manager
3 weeks ago
Las Vegas, United States Incredible Marketing Inc Full timeJob DescriptionJob DescriptionWHO WE AREWe are a full service Interactive Agency, headquartered in Souther California. We are a passionate team of entrepreneurs in a medium sized established (est 2008) digital agency. We work for clients all over the world, and we have an expanding team of people who share the IM dream.We are looking for a rock star Partner...
-
Sr Marketing Manager
2 weeks ago
Las Vegas, United States Resorts World Las Vegas Full timeSummary Statement: The Sr. Marketing Manager to lead the development and execution of strategic marketing initiatives for our world-class nightlife venues. The ideal candidate will possess a strong understanding of the nightlife industry, exceptional leadership skills, and a proven track record of success in driving attendance and revenue through innovative...
-
Manager - Marketing Analytics
4 weeks ago
Las Vegas, United States Wynn Resorts Full timeCompany DescriptionJob DescriptionSummary: This role is an integral part of the data science and database marketing team within a dynamic casino environment. The candidate will work closely with the Retention Marketing and Data Science teams to plan and implement promotional efforts, support campaign testing, and generate analyses to improve the casino's...