Marketing Development Manager

Discover Vanderbilt University Medical Center: Located in Nashville, Tennessee, and operating at a global crossroads of teaching, discovery, and patient care, VUMC is a community of diverse individuals who come to work each day with the simple aim of changing the world. It is a place where your expertise will be valued, your knowledge expanded, and your abilities challenged. Vanderbilt Health recognizes that diversity is essential for excellence and innovation. We are committed to an inclusive environment where everyone has the chance to thrive and where your diversity of culture, thinking, learning, and leading is sought and celebrated. It is a place where employees know they are part of something that is bigger than themselves, take exceptional pride in their work and never settle for what was good enough yesterday. Vanderbilt’s mission is to advance health and wellness through preeminent programs in patient care, education, and research.

Organization:

Business Engagement Strategies

Job Summary:

JOB SUMMARY Develops and coordinates the implementation of comprehensive marketing strategies under occasional guidance. Analyzes background information, data, and statistics of various marketing strategies. Coordinates development of promotional activities and events to support program and/or outreach goals and objectives.

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KEY RESPONSIBILITIES Implements and manages marketing automation programs and digital and traditional campaigns, including email, marketing automation, digital search, display and social media campaigns, advertising, out-of-home, print collateral for assigned areas. Monitors effectiveness of marketing tactics through tracking patient visits, marketing analytics and financial reports. Monitors, researches, and analyzes political, legal, and regulatory environment affecting areas of responsibility. Conducts regular analysis of competitive landscape, including cost and pricing analysis of existing and proposed services, and competitive pricing and reimbursement. Production responsibilities to include executing projects, proofreading and creating/ maintaining status reports. Coordinate daily tasks with clients, internal departments & outside vendors to ensure flawless execution of marketing plans, events, PR initiatives and programs. Provide tactical support as needed and coordinate with multiple departments including Clinical staff, Operations, Production, Digital Marketing to execute Marketing Plans. Compile and manage project timelines and task lists. Copywriting and proofreading marketing materials for messaging, accuracy and brand consistency and managing stakeholder approvals. Builds and maintains positive relationships. Supports projects lead by peers and may supervise a support staff. The responsibilities listed are a general overview of the position and additional duties may be assigned.

TECHNICAL CAPABILITIES System Knowledge (Intermediate): Knowledge of the operation and support of the system from the standpoint of computer operations, network operations, and/or technical support. Documentation & Writing Skills (Intermediate): Demonstrates knowledge, training, and experience in documentation and writing to provide high quality products that will engage an audience and speak for the organization. Delivers documentation services in a creative and imaginative manner while setting a standard for others.

Marketing Knowledge and Skills (Intermediate): Knowledge and skills in integrated digital marketing, broadcast and print production, promotional and collateral materials, as well as web and social media presence. Demonstrates attention to detail, timeline, deadlines, budgets.

Critical Thinking (Intermediate): The objective analysis and evaluation of an issue in order to form a judgment. Networking (Novice): Build relationships through industry contacts, professional organizations and individuals. Customer Service (Intermediate): A continuing focus on the needs and requirements of customers, anticipating their needs, remaining sensitive to customers while performing services for them, responsive to customer needs. Communication (Intermediate): Clearly, effectively and respectfully communicates to employees or customers. Our professional administrative functions include critical supporting roles in information technology and informatics, finance, administration, legal and community affairs, human resources, communications and marketing, development, facilities, and many more.

At our growing health system, we support each other and encourage excellence among all who are part of our workforce. High-achieving employees stay at Vanderbilt Health for professional growth, appreciation of benefits, and a sense of community and purpose.

Core Accountabilities:

Organizational Impact: Executes job responsibilities with the understanding of how output would affect and impact other areas related to own job area/team with occasional guidance. Problem Solving/ Complexity of work: Analyzes moderately complex problems using technical experience and judgment. Breadth of Knowledge: Has expanded knowledge gained through experience within a professional area. Team Interaction: Provides informal guidance and support to team members.

Core Capabilities :

Supporting Colleagues:- Develops Self and Others: Invests time, energy, and enthusiasm in developing self/others to help improve performance e and gain knowledge in new areas.- Builds and Maintains Relationships: Maintains regular contact with key colleagues and stakeholders using formal and informal opportunities to expand and strengthen relationships.- Communicates Effectively: Recognizes group interactions and modifies one's own communication style to suit different situations and audiences. Delivering Excellent Services:- Serves Others with Compassion: Seeks to understand current and future needs of relevant stakeholders and customizes services to better address them.- Solves Complex Problems: Approaches problems from different angles; Identifies new possibilities to interpret opportunities and develop concrete solutions.- Offers Meaningful Advice and Support: Provides ongoing support and coaching in a constructive manner to increase employees' effectiveness. Ensuring High Quality: - Performs Excellent Work: Engages regularly in formal and informal dialogue about quality; directly addresses quality issues promptly.- Ensures Continuous Improvement: Applies various learning experiences by looking beyond symptoms to uncover underlying causes of problems and identifies ways to resolve them. - Fulfills Safety and Regulatory Requirements: Understands all aspects of providing a safe environment and performs routine safety checks to prevent safety hazards from occurring. Managing Resources Effectively: - Demonstrates Accountability: Demonstrates a sense of ownership, focusing on and driving critical issues to closure.- Stewards Organizational Resources: Applies understanding of the departmental work to effectively manage resources for a department/area.- Makes Data Driven Decisions: Demonstrates strong understanding of the information or data to identify and elevate opportunities. Fostering Innovation:- Generates New Ideas: Proactively identifies new ideas/opportunities from multiple sources or methods to improve processes beyond conventional approaches.- Applies Technology: Demonstrates an enthusiasm for learning new technologies, tools, and procedures to address short-term challenges.- Adapts to Change: Views difficult situations and/or problems as opportunities for improvement; actively embraces change instead of emphasizing negative elements.

Position Qualifications:

Responsibilities:

Certifications:

Work Experience:

Relevant Work Experience Experience Level:

2 years

Education:

Bachelor's

Vanderbilt Health recognizes that diversity is essential for excellence and innovation. We are committed to an inclusive environment where everyone has the chance to thrive and to the principles of equal opportunity and affirmative action. EOE/AA/Women/Minority/Vets/Disabled #J-18808-Ljbffr