Head of User Acquisition
3 weeks ago
Founded in 2022 by Joey Levy and Jake Paul, Betr is a leading sports gaming and sports media company focused on enhancing the consumption of sports through entertainment.
Betr's gaming products are differentiated through a unique product experience with a simplified user interface that is catered to the casual sports fan, enabling Betr to capture more of the
under-penetrated
online gaming addressable market. Betr began with a beta version of its Online Sports Betting (OSB) product, which only offered microbetting markets such as the next play in a football game or the next pitch in a baseball game, before launching its real-money Daily Fantasy Sports (DFS) product, Betr Picks, in 24 states. Betr plans on launching its V1 Sportsbook product with full sportsbook capabilities ahead of the 2024 NFL season, as well as its iGaming vertical with the launch of Betr Casino by the end of 2024.
Betr's media division, Betr Media, is the fastest growing sports betting media brand in the United States that has grown to over 2.5 million followers, 2.4 billion impressions, and 127 million engagements across its social channels since publicly launching in August 2022. Betr Media is able to effectively reach and engage its audience at scale given its large social following coupled with its unique combination of in-house media talent and production, with an emphasis on original short-form video content.
Betr is backed by Fuel Venture Capital, Aliya Capital Partners, Roger Ehrenberg/IA Sports Ventures, Florida Funders, 8vc, Anti Fund, 305 Ventures, and many others.
Betr is seeking a talented and results-driven
Head of User Acquisition
. This role will be responsible for driving user acquisition strategies and campaigns to grow Betr's customer base. The Head of User Acquisition will work alongside the Head of Customer Retention, both reporting to the Head of Marketing, to optimize the customer lifecycle and maximize customer value. The Head of User Acquisition will work closely with cross-functional teams to achieve aggressive acquisition targets and manage a team of 2 paid media buyers & affiliates team members.
*Ideally, this is an onsite role in our Miami HQ.
Responsibilities:
Develop and execute comprehensive user acquisition strategies and campaigns to drive customer growth for Betr's daily fantasy pick’em (Betr Picks) and sportsbook (Betr Sportsbook) products.
Collaborate with the Head of Marketing to establish clear acquisition goals, budgets, and key performance indicators (KPIs) for measuring campaign effectiveness.
Identify and evaluate target audience segments, market trends, and competitive landscapes to optimize user acquisition efforts.
Utilize a data-driven approach to monitor and analyze campaign performance, identifying areas of improvement and implementing actionable strategies for optimization.
Manage and optimize user acquisition channels, including paid social (Meta, TikTok, Snapchat, Twitter/X, etc), display, and affiliate/partnerships.
Collaborate with internal creative and content teams to develop compelling ad creatives, landing pages, and marketing assets that resonate with target audiences.
Conduct regular A/B testing and experimentation to improve campaign performance and identify opportunities for scaling user acquisition efforts.
Stay up-to-date with industry best practices, emerging trends, and new user acquisition technologies/tools, recommending innovative strategies to gain a competitive edge.
Establish strong working relationships with external agencies, vendors, and partners to maximize user acquisition results.
Prepare regular reports and presentations on user acquisition performance, presenting insights, recommendations, and progress against goals to senior management.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field (Master's degree a plus).
Proven experience (4-5 years) in user acquisition, growth marketing, or performance marketing, preferably within the online gambling or gaming industry.
Strong understanding of digital and traditional marketing channels and platforms
Proficient in utilizing analytics tools (e.g., Google Analytics) to measure and analyze campaign performance.
Demonstrated ability to develop and execute successful user acquisition strategies, delivering measurable results and driving business growth.
Data-driven mindset with the ability to analyze complex datasets, draw actionable insights, and make data-backed decisions.
Excellent project management skills with the ability to prioritize and manage multiple campaigns and initiatives simultaneously.
Strong communication and presentation skills, with the ability to effectively convey complex ideas to both technical and non-technical stakeholders.
Highly motivated self-starter with a proactive approach to problem-solving and a passion for staying up-to-date with industry trends and best practices.
Passion for the online gambling industry and a customer-centric mindset.
At Betr, we're driven by a shared vision to reshape the sports & gaming industry. As a dynamic startup poised for remarkable growth, we're dedicated to crafting innovative experiences that cater to sports enthusiasts across the nation. We believe in pushing boundaries, embracing diversity, and fostering a collaborative culture that extends beyond the world of sports. Join us in shaping the future of sports entertainment
Betr provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. We deeply understand the value of bringing together a team with different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply
Thank you for your interest in Betr. We look forward to reviewing your application.
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