Marketing Manager

1 month ago

North Brunswick, United States AssetIntel Full time

*** THIS JOB IS ONLY AVAILABLE TO INDIVIDUALS LIVING IN INDIA. NO RECRUITER OR AGENCY, PLEASE***

About AssetIntel

AssetIntel is a SaaS provider specializing in transportation infrastructure management solutions. Our suite of products, including inspectX, emergencyX, SNBIX, and manageX, helps transportation agencies efficiently manage and maintain bridges, tunnels, and other critical infrastructure assets. With a focus on innovation and customer satisfaction, we provide cutting-edge solutions that drive operational excellence and safety.

For more information, visit our website here.

Job Description

AssetIntel is seeking a dynamic and results-driven Marketing Manager to lead our marketing efforts and drive business growth. The ideal candidate will have a strong background in B2G and B2B marketing, with a focus on content marketing, inbound and outbound strategies, and targeted outreach. This role requires a creative thinker with exceptional communication skills and a passion for leveraging digital channels to engage with our target audience.

Responsibilities

Develop and Execute Marketing Strategy:

  • Collaborate with the leadership team to develop and execute a comprehensive marketing strategy aligned with business goals and objectives.
  • Identify key target markets and segments within the B2G and B2B sectors and develop tailored marketing initiatives to reach them effectively.
Content Marketing:
  • Lead the development of engaging and informative content across various channels, including blog posts, articles, videos, webinars, and social media.
  • Work closely with the content team to create high-quality content that educates, informs, and resonates with our target audience.
Inbound and Outbound Marketing:
  • Implement inbound marketing strategies to attract qualified leads and prospects through channels such as SEO, content marketing, and social media.
  • Execute outbound marketing campaigns, including email marketing, targeted outreach, and event promotions, to generate new business opportunities and nurture existing relationships.
Event Marketing:
  • Develop compelling booth designs, presentations, and collateral materials to showcase our products and solutions effectively.
Digital Marketing:
  • Manage digital marketing initiatives, including website optimization, PPC advertising, and social media campaigns, to drive traffic, engagement, and conversions.
  • Analyze performance metrics and KPIs to track campaign effectiveness and make data-driven decisions to optimize marketing efforts.
Collaboration and Communication:
  • Collaborate cross-functionally with sales, product, and customer success teams to align marketing efforts with business objectives and customer needs.
  • Communicate marketing plans, initiatives, and results effectively to the team.
Skills and Experience
  • A bachelor's degree in marketing, business, or a related field. An MBA or relevant certification is a plus.
  • 5+ years of experience in B2G and B2B marketing, preferably in the SaaS or technology industry.
  • Proven track record of developing and executing successful marketing strategies and campaigns.
  • Strong understanding of content marketing, SEO, email marketing, social media, and digital advertising.
  • Excellent communication skills, both written and verbal, with the ability to articulate complex ideas clearly and persuasively.
  • Analytical mindset with the ability to interpret data, draw insights, and optimize marketing performance.
  • Creative thinker with a passion for innovation and problem-solving.
  • Ability to work independently, prioritize tasks, and meet deadlines
  • Experience with different marketing channels such as SEO, SMM, Paid Advertisement, and email marketing
  • Experience with marketing automation and CRM tools
Benefits and Perks
  • Work remotely - anywhere from India.
  • Market competitive total compensation package.
  • Company-paid medical coverage.
  • Plenty of chances to grow. Some of the brightest minds will surround you.

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