Email Marketing Specialist
2 weeks ago
Summary:
- Seeking a creative and motivated Email Marketing Specialist for our marketing team
- Ideal candidate has experience with Email and SMS campaigns, especially for direct-to-consumer (DTC) brands
- Requires strategic thinking, design skills, and strong copywriting abilities to drive customer engagement and conversion
Responsibilities:
- Plan, execute, and optimize email and SMS campaigns using tools like Klaviyo
- Develop strategies to improve campaign performance and meet KPIs
- Create visually appealing email marketing samples aligned with the brand's DTC focus
- Write engaging and persuasive email copy that resonates with the target audience
- Collaborate with the design team to ensure on-brand and visually appealing emails
- Maintain a library of email marketing samples for review and improvement
- Monitor and analyze campaign performance, making data-driven adjustments
- Conduct A/B testing to optimize email content, subject lines, and layouts
- Provide regular reports on campaign metrics and insights to stakeholders
- Work closely with the marketing team to ensure cohesive campaign strategies
- Collaborate with customer support and product teams to gather insights and feedback
Requirements:
- 1-2 years of experience in digital marketing, specifically in email and SMS campaigns
- Freelancing experience is valued
- Proficiency with email marketing platforms such as Klaviyo
- Strong portfolio of email marketing samples, focusing on DTC brands and visually appealing designs
- Excellent copywriting skills for email marketing
- Experience with international email campaigns is a plus
- Familiarity with best practices for global email marketing is a plus
- Bachelors degree in Marketing, Communications, Business, or a related field preferred but not required
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