Marketing Manager

1 month ago

Minneapolis, United States Copeland Buhl & Company Full time

Description Copeland Buhl & Company PLLP is looking to add a Marketing Manager to our firm. At Copeland Buhl, we are proud to be one of the Midwest’s leading accounting and advisory services firms distinguished by our unparalleled commitment to expert, deeply personal client service. Our reputation and track record speaks for itself: year after year, we deliver exceptional results because our teams remain dedicated to our clients and to one another. This consistency fosters lasting relationships—our professionals stay, and so do our clients. Come join our growing team As a Marketing Manager you will implement effective marketing strategies to increase brand awareness, educate potential clients on our services, and generate leads for the firm. Key Responsibilities Lead the execution of the firm's marketing strategy from start to finish. Partner with business development professionals to understand market needs and positioning in order to produce high-quality content, including though leadership articles, case studies, and guides to increase visibility. Collaborate with outsourced resources in developing and implementing marketing strategy. Implement brand positioning and messaging to ensure consistency across all marketing channels and materials. Drive digital marketing efforts, including website management, SEO/SEM, email marketing, social media, and content development. Manage external communication tools and marketing collateral, ensuring proper use and consistent branding. Implement systems for analytics and tracking marketing efforts and performance, enabling informed decision-making and continuous improvement. Manage marketing budget effectively, tracking expenses and ROI to optimize marketing initiatives. Qualifications Bachelor's degree in marketing or related field preferred. Minimum of 5 years' experience in a marketing role. Proficient in content management and web-based analytics systems. Strong communication and collaboration skills. Experience with marketing automation and CRM tools. Self-starter with strong organizational skills. Benefits Competitive Salary 401(k) with company match Medical with company contribution to HSA Flexible work schedule What Employees Say About Working At Copeland Buhl "Copeland Buhl places a significant amount of emphasis on being kind and supportive to your co-workers." "With perspective of another firm- Copeland does a better job with training and development. They put time into each individual." "Copeland Buhl has a great work/life balance and gives me the ability to work flexible hours that work for me and my family." Copeland Buhl & Company PLLP is an Equal Opportunity Employer.

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