Sr. Director, Corporate Brand, Marketing

2 weeks ago

Washington, United States CAQH Full time

Position Summary:

The Sr. Director, Corporate Brand, Marketing and Communications is a strategic leadership role responsible for developing and executing comprehensive brand, marketing and communication strategies. This includes overseeing end-to-end brand management, marketing campaigns, and ensuring consistent messaging across all channels. The role involves collaborating with cross-functional teams, driving brand awareness, and enhancing the organization's public image. Strong leadership, collaboration, analytical skills, and a deep understanding of market trends are essential for success in this position.

The Sr. Director, Corporate Brand, Marketing and Communications is a full-time, remote, exempt position and reports to the Chief Operating Officer.

Specific Responsibilities:

[]{# 887353cb 8085 409b b2e2_16220f842e24} Strategic Leadership: Develop and implement comprehensive marketing, brand, and communication strategies aligned with organizational goals.

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``` - Brand Management: Develop and oversee brand architecture, positioning, and guidelines ensuring a consistent and compelling brand image across all channels and touchpoints.

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``` - Marketing Efforts: Lead the planning, execution, and analysis of corporate marketing efforts including industry conferences, digital tools, and various media to drive brand awareness and achieve business objectives.

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``` - Communication and Public Relations Strategy: Develop and execute communication plans to effectively convey the organization's messages to internal and external stakeholders. Build and maintain positive relationships with media outlets, influencers, and other key stakeholders to enhance the organizations public image.

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``` - Creative Direction and Oversight: Responsible for the oversight of creative services including design and copy development that support brand, thought leadership and product marketing efforts.

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``` - Cross-Functional Collaboration: Collaborate with various departments to ensure alignment of marketing and communication efforts with overall business objectives.

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``` - Market Analysis: Stay informed about market trends, competitor activities, and customer insights to inform strategic decision-making.

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``` - Team Leadership: Manage and mentor a high-performing team, fostering a culture of creativity, innovation, and accountability.

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``` - Budget Management: Responsible for budget allocation and ensuring effective use of resources to maximize ROI.

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``` - Metrics and Analytics: Utilize data and analytics to measure the effectiveness of marketing campaigns and adjust strategies accordingly.

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The Sr. Director, Corporate Brand, Marketing and Communications will supervise a team of 3-5 leaders and their direct reports.

[Skills: ]{arial",sans-serif"=""}

Extensive experience developing and implementing brand strategies, marketing campaigns, and creative initiatives across multiple channels.

Excellent communication and interpersonal skills, with the ability to effectively communicate complex ideas and influence stakeholders at all levels of the organization.

Proficiency in digital marketing, social media, and content management.

Strong leadership and team management skills, with the ability to inspire and motivate cross-functional teams to achieve common goals.

Strategic thinker with strong analytical and problem-solving abilities, capable of leveraging data and insights to drive decision-making and optimize performance.

Demonstrated ability to manage budgets, allocate resources effectively, and deliver results within esta

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