Product Marketing Manager
4 weeks ago
The Product Marketing Manager is responsible for driving demand for the portfolio of solutions in the healthcare market. The role is important for the growth of the product portfolio of MRO's Clinical Exchange division, and includes solutions that solve for release of information, internal and external compliance audits. This role requires an individual who is highly motivated and a strong team collaborator. The position works with the Marketing and Product organizations to understand the market and buyers, develop the product marketing strategy and go-to-market plans, craft differentiating messaging, and producing related deliverables for the Sales, Marketing and all client facing teams. The ideal candidate must be self-motivated, must have demonstrated excellent leadership, collaboration, and business acumen and must have a broad understanding of the overall marketing function.TASKS AND RESPONSIBILITIES:Market Intelligence: Acquire and apply market and customer insights to inform marketing plans, to help guide the product roadmap and strategy, and to ensure marketing/sales campaign relevancy.Buyer Value: Uncover and document key buyer processes, buyer milestones and key purchasing criteria, to inform go-to-market strategies for each product.Competitive Insights: Understand and characterize key competitors relative to each product, product packages and portfolio, and ensure translate implications to our messaging and product development implications.Marketing Strategy: Develop cohesive, market-informed, and actionable marketing plans across key products.Messaging: Craft value propositions and go-to-market messages with clearly defined differentiators.Internal Product Communication: Deliver a market point of view with a cross-functional team that articulates MRO's perspective on potential opportunities.Product Launch: Design and plan robust product launches/re-launches tied to the product launch or major feature release schedules in the strategic product plans and manage the cross-functional implementation of the plan.VoC: Develop product-focused VoC programs to drive marketing and sales efforts (e.g., win-loss interviews, product advisory boards, case studies, proof points, etc.).Product Adoption: Create client and internal facing materials or training to support product adoption and increase product effectiveness.Work collaboratively with Product, Marketing, Account Management and Sales organizations to create a go-to-market strategy, messaging, content, and campaign plan to drive demand and lead generation activities.Collaborate with marketing team members to create impactful marketing resources, including case studies, data sheets, whitepapers, FAQs, blog posts, sales presentation decks, thought leadership assets, etc.Support the sales team members and other externally-facing MRO stakeholders to provide training on value propositions and product positioning.SKILLS|EXPERIENCE:5-7 years of healthcare industry product marketing experience required; Direct experience with health IT companies preferred.Bachelor's degree in marketing or related field required, Master's degree preferred.Pragmatic Institute Certified (PMC) III or higher (or equivalent) preferred.Proven experience creating innovative, high impact go-to-market strategies.Exceptional knowledge of sales, marketing, and development processes.Proficiency in Microsoft Office tools, Salesforce.com, Hubspot, and Adobe suite appreciated.Experience with marketing stack tools, such as Kompyte for market research or SEMRush for SEO a bonus.Experience working within an Account-Based Marketing environment appreciated.Advanced communication skills; demonstrable experience writing and creating content and sales enablement materials.Excellent people skills, including effective presentation skills.Proven ability to handle multiple projects simultaneously, working under pressures and deadlines to complete assigned tasks.Ability to effectively manage relationships in a dynamic organization and work well in cross-functional teams.
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