Senior Product Marketing Specialist

4 weeks ago

Southlake, United States Sabre Full time

Sabre is the global leader in innovative technology that leads the travel industry. Our employees are bright, driven people who have a penchant for technology and want to hone their skills. If you are interested in challenging work, being part of a global team and solving complex problems - then Sabre is right for you Our people develop and deliver powerful solutions that meet the current and future needs for our airline, hotel, and travel agency customers.As a Product Marketing Manager, you are responsible for making your products "fly-off the shelf."This role is not about doing demos or presenting product features (although these may sometimes occur). Rather, this role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will play an integral role in creating alignment around value messaging and organizing product launches and releases.You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. This isn't guesswork. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.You will collaborate with our channel marketing team to develop innovative programs that drive demand and help close sales. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product's value proposition in a way that resonates and clearly articulates how we solve our buyers' problems. You are obsessed with tracking performance and have the data to prove what's working and what isn't.In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it's a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.Key ResponsibilitiesMarket intelligence"be the expert on our buyers, who are they, how they buy and their key buying criteriaUnderstand the competitive landscape"be an expert on our competition and how they are positionedImplement key information to mold the product messaging and GTM strategyCollaborate with product management, channel marketing, and sales to develop product positioning and messaging that resonate with our target buyer personasUnderstand and document our buyer's process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learnDevelop a marketing plan for the products you support in conjunction with our channel marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customersAssess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changesPlan releases of existing products and manage the cross-functional implementation of the planAct as the primary omni-channel thought leader for the products you support externallyUnderstand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use itActively seek to develop knowledge of products and how features can address customer pain pointsOffer insights and advice to colleagues in need of supportRequirements3+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)Ability to think strategically and tactically to drive the value messaging successOwnership mindset of individual and team objectives; Has the ability to work independently and resolve professional, technical or operational project problems in a creative, methodical mannerExperience working in a team-oriented, highly collaborative environment that is geographically distributedAbility to perform quantitative and qualitative analysis, extract key takeaways from large amounts of data and information to make data-driven decisionsAbility to think in a multi-stakeholder environment where there are often competing priorities, goals and challenges across our diverse set of customers and partnersAbility to manage and prioritize several projectsProficient in Microsoft Office use for data analysis and written communicationComfortable using collaboration and CRM tools such as Microsoft Teams and SalesforceFamiliar with marketing automation tools such as PardotPower user of networking tools such as LinkedIn and TwitterExceptional ROI-tracking skills, able to prove what is -or isn't"workingMust be a strong public speaker, comfortable in front of large, senior groups, and a solid writerMust have strong ownership - drive projects through to completionExcellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team playerBachelor's degree in business or marketing; MBA preferredHospitality industry knowledge or strong product marketing in a B2B environment preferredSabre Offers The Following Outstanding BenefitsVery competitive compensationGenerous Paid Time Off (25 PTO days)4 days (one day/quarter) Volunteer Time Off (VTO)5 days off annually for Year-End BreakWe offer a comprehensive medical, dental and Wellness Program12 weeks paid parental leaveAn infrastructure that allows flexible working arrangementsFormal and informal reward, recognition and acknowledgement programsLots of fun and engaging employee development events J-18808-Ljbffr

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