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Marketing Specialist | Events

5 months ago

Charlotte, United States AccruePartners Full time

The Team You Will Be Joining

$800M+ international manufacturing organization with over 4200 employees internationally Company experiencing tremendous growth organically and through acquisition Culture that takes great pride in quality and reliability

What They Offer You

Strong culture of growth, change, and accountability Growing organization with an emphasis on employee development and upward mobility Continuing education opportunities to develop technical skills and expertise 100% employer-paid health insurance to include health, dental, vision, STD, LTD, and life insurance with a 401k match

Where This Role Sits

Hybrid in Southwest Charlotte First 90 days on-site Occasional travel (20%)

Why This Role Is Important

Drive brand presence, sales/revenue, and business objectives through integrated marketing strategy. Coordinate internal events and tradeshows, showcasing products and building relationships with prospective customers. Implement digital marketing strategy (digital ads, SEO/SEM, email marketing, paid and organic social media) to drive lead generation. Content creation for newsletters, press releases, articles, and web content, working with internal and external stakeholders (media networks) to ensure proper coverage. Use account-based marketing and segmentation techniques to ensure messaging is reaching the appropriate audiences, nurturing prospective customers.

The Backgrount That Fits

3+ years of Marketing Experience, preferably in manufacturing/industrial B2B settings. 3+ years of digital marketing, communications, and tradeshow/event planning experience. Project management skills - ability to balance multiple projects and deadlines effectively. Strong communication and collaboration skills - ability to work cross-functionally with sales and marketing teams to drive marketing strategy.

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