Consumer Marketing Lead, Link

1 month ago

South San Francisco, United States Stripe Full time
Who we are
About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies-from the world's largest enterprises to the most ambitious startups-use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About the team

Our Product Marketing team's mission is to generate customer insights that inform Stripe's product strategy, lead go-to-market for our suite of products, and create and execute ambitious marketing campaigns to drive product growth. Product Marketing is a highly cross-functional role at Stripe, partnering closely with growth marketing, brand marketing, partnerships, design, communications and product.
What you'll do

We're looking to make our first Consumer Marketing hire that will build and grow Stripe's first ever consumer product and brand- Link . Link is Stripe's one-click checkout and already has tens of millions of consumers, and is growing quickly. You'll set Link's multi-year consumer marketing strategy and eventually lead a team of marketers to deploy against this strategy. You'll conduct foundational work like defining our core positioning and target personas; you'll create full-funnel consumer marketing campaigns across all channels - e.g. paid media, brand activations, lifecycle marketing, and partnerships - to drive consumer engagement and growth; you'll launch new consumer features; you'll set our annual consumer marketing budget and report out to the CMO on its ROI.
Responsibilities
  • Lead and manage execution of integrated cross-channel marketing strategy to drive consumer acquisition and engagement across all marketing touch points such as paid media, site, email marketing, influencers, social, etc.
  • Define target market, segments, addressable audience, and target penetration, partnering closely with user research
  • Allocate marketing budget for all campaigns and report out regularly on its ROI
  • Collaborate closely with the product and product marketing to shape the campaign messaging framework and roll product launch moments into the umbrella of the campaign
  • Collaborate with partnerships and comms to define Link's media strategy
  • Provide input to brand team on creative
  • Direct and manage cross-functional teams (internal and agency). Strong project management, communication and leadership skills are a must
Who you are

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
  • 8+ years of experience in B2C marketing
  • 4+ years of experience in tech
  • Experience running high-profile campaigns across a diverse range of channels, and within a rapidly evolving business environment
  • Experience owning a marketing budget
  • Fluency in growth marketing metrics
  • Strong leadership skills with a proven ability to influence teams and individuals
Preferred Qualifications
  • Experience in financial services

Hybrid work at Stripe
Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for individuals and their teams.

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