Salesforce Business Analyst

2 weeks ago


Falls Church, United States Rockwoods Inc Full time

Title: Salesforce Business Analyst

Summary

The primary purpose of this job is to gather requirements, being a liaison with various cross-functional teams to determine and drive business performance through email marketing campaigns. This role is a hands-on business analyst role in Salesforce Marketing Cloud / Digital Marketing and analytics team. The ideal candidate for this role possess a strong strategic and analytical thinking skills, and ability to work independently on email marketing campaigns from requirements to deployment. This role will work closely with other business stakeholders to gather requirements, elicit user stories, work with SFMC email developers to ensure the emails are developed according to the requirements adhering Clients Digital Marketings best practices to enhance the digital experience.

This role will also work closely with analytics to ensure email results are tracked and analyzed, and generate reports from the engagement data and sendlogs.

** This is a hybrid / on-site role to be performed in Tysons, VA **

Essential Functions

  • Gather business requirements, translate it to user stories and acceptance criteria to meet the end users needs with proven ability to facilitate meetings with business partners, developers, analytical engineers, and testers.
  • Lead email campaigns on the Salesforce Marketing Cloud platform, including setup, testing, deployment, tracking and reporting
  • Provide expert support to key stakeholders in managing system and process changes
  • Produce functional, technical and system design documentation
  • Develop, implement, and maintain system processes, workflows and procedures
  • Facilitate testing of new Salesforce functionality rollouts - Develop complex reports and dashboards to support the delivery of business key metrics.
  • Partner with creative service and campaign teams to optimize template design, content, and ensure the right assets and branding guidelines are followed
  • Skilled in data analysis, pull email performance results and analyze findings pre and post migration of marketing email campaigns, reporting results and presenting analysis
  • Proficiency in SQL, working with large scale data and reporting
  • Strong knowledge of setting up proactive monitoring and alerts, deliverability tracking and reporting
  • Experience with Agile methodologies, tools (Jira, Confluence, Sharepoint, Litmus or similar tools)
  • Knowledge of AMPScript, SQL, and various workflow and data integrations is a plus

Education and Experience

Equivalent combination of education and experience is considered.

  • Bachelors Degree in English, Marketing, Business or related field is required.
  • Strong understanding knowledge of financial institution operations is required.
  • Minimum of five (5) years of business analysis experience in email development, audience management, marketing automation, segmentation, testing and deployment of email communications is required.
  • Minimum of three (3) years experience in working with cross functional teams (Digital marketing, Creative Services, Go To Market, Product, Business Analytics)
  • Extensive understanding of email communication process and workflow.
  • Strong proficiency with audience data management, SQL and other database sources.
  • Extensive experience in data modelling, process mapping and specification documentation -
  • Experience facilitating workshops and discussion sessions
  • Proficiency with creative testing and optimization strategies including A/B and multivariate testing across digital channels.
  • Strong aptitude for strong brand design, creative and copy to ensure all brand elements are consistent in look, feel and messaging. Ability to understand the deliverability and reputation tracking metrics, review and recommend the best practices for Email Campaigns.
  • Proficiency in HTML and CSS, AmpScript.
  • Proficiency in Salesforce Marketing Cloud is a must. Additional bonus if the candidate has worked with any other email marketing and marketing automation platforms such as MailChimp, HubSpot, Marketo, Eloqua, or Adobe Campaign.
  • Extensive experience and strong familiarity with online website management platforms such as WordPress, Expression Engine, Drupal, Ektron, or Adobe Experience Manager.
  • Experience web analytics tools such as WebTrends, Google Analytics, or Adobe Analytics
  • Strong familiarity with other Salesforce Clouds (Data Cloud, Sales Cloud, Financial Service Cloud, etc.,) and an experience with various integrations with in the Salesforce landscape.

Preferred Skills:

  • Extensive B2C marketing experience, experienceknowledge and familiarity with consumer finance products is highly preferred.
  • Extensive knowledge of online marketing, web best practices, mobile design methodologies and development technologies and tools preferred.
  • Ability to suggest innovative ideas and solutions within email, CRM and the marketing automation space to enhance overall experience.
  • Knowledge in Salesforce Marketing Cloud Administration, various configuration and settings, profiles and roles setup for digital marketers and other users
  • Excellent communications, conflict management, and negotiation skills.

Licenses and Certifications

  • Salesforce Marketing Cloud Email Specialist (required)
  • Salesforce Marketing Cloud Administrator (Preferred)
  • Salesforce Marketing Cloud Developer / Salesforce Marketing Cloud Consultant (preferred)
  • Other Salesforce certifications is a plus

  • Business Analyst Ii

    1 month ago


    Falls Church, United States Cherokee Federal Full time

    **Business Analyst **This position requires an active **Secret **clearance or the ability to obtain a **Secret **clearance to be considered. ** As required by our governmental client, this position requires being a US Citizen. **Compensation & Benefits**: - Estimated Starting Salary Range for **Business Analyst**: $ 70,000-78,000 - Pay commensurate with...


  • Falls Church, United States RogueThink Inc Full time

    This position remote by may require the occasional of on-site work. Candidate must reside in the Washington DC/Virginia/Maryland Secret clearance required at time of hire. Responsibilities:• Develop end-to-end Salesforce solutions using Configuration and Customization (APEX Class, Triggers, Visualforce pages, Lightning components etc.)• Automate business...

  • Business Analyst

    2 days ago


    Falls Church, United States Communications Training Analysis Corporation Full time

    Share this job as a link in your status update to LinkedIn. Job Title Business Analyst # of Hires Needed 1 Date Needed By 3/31/2024 Category Information Technology Education Bachelor's Degree Experienced (Non-Manager) Job Type Full-time Location CTAC HQ - Falls Church, VA 22042 US (Primary) Travel 0 - 10% Job Description Develops and maintains subject matter...


  • Falls Church, United States ROCS Services Full time

    Why You Want To Work Here This is a great opportunity for a recent college graduate who wants to do business analyst work for a fast-growing government contracting company. Responsibilities of the Business Analyst: Ability to identify, analyze, and interpret trends or patterns in groups of data Use statistical techniques to analyze data and provide reports...


  • Falls Church, United States ASRC Federal Holding Company Full time

    ASRC Federal is seeking a Business Analyst, Healthcare where you will be part of a team which provides nutrition strategy, policy and oversight services in support of the Department of Defense's (DoD) continuing efforts to assess, understand, and maintain the well-being and readiness of the Joint Force. Your focus area will be the Total Force Fitness (TFF)...


  • Falls Church, United States ETHEREUM TECHNOLOGIES LLC Full time

    W-2 Open Positions Need to be Filled Immediately. Consultant must be on our company payroll, Corp-to-Corp (C2C) is not allowed. Candidates encouraged to apply directly using this portal. We do not accept resumes from other company/ third-party recruiters Job Overview Job ID: J38631 Specialized Area: Business Analyst Job Title: Business Analyst...


  • Falls Church, United States ASRC Federal Holding Company Full time

    Job Description ASRC Federal is seeking a Business Analyst, Healthcarewhere you will be part of a team which provides nutrition strategy, policy and oversight services in support of the Department of Defense’s (DoD) continuing efforts to assess, understand, and maintain the well-being and readiness of the Joint Force. Your focus area will be the Total...


  • Falls Church, United States C.C. Pace Systems Full time

    Responsibilities: Partner with consumer lending and deposits business leads to maintain and extend an innovative and highly effective origination platform that meets current needs and growth ambitions. Partner with internal and external development teams to ensure that the built platform meets the overall design and delivers the functionality the company...


  • Falls Church, United States ASRC Federal Full time

    ASRC Federal is seeking a Business Analyst, Healthcare where you will be part of a team which provides nutrition strategy, policy and oversight services in support of the Department of Defense’s (DoD) continuing efforts to assess, understand, and maintain the well-being and readiness of the Joint Force.  Your focus area will be the Total Force Fitness...


  • Falls Church, United States Tlingit Haida Tribal Business Corporation Full time

    Job Description Job Description Subsidiary: THTBC Job Title: Program Control Analyst Job Location: Falls Church, VA/Remote Labor Category: Exempt Clearance Level: None Travel Requirement: 0-5% Tlingit Haida Tribal Business Corporation (THTBC) is a family of 8(a), HUBZone, SDB, and other companies wholly- owned by the largest tribe in Alaska. Each of its...


  • Falls Church, United States IMSolutions, LLC Full time

    IMSolutions seeks a Lead Business Analyst (Acquisition Systems) to fill an exciting opportunity supporting the federal government. The ideal candidate must be within the DMV area, as this role is onsite in Falls Church, VA. As a Lead Business Analyst (Acquisition Systems), you will manage large projects in complex organizations, crossing multiple business...


  • Falls Church, United States IMSolutions, LLC Full time

    IMSolutions seeks a Lead Business Analyst (Acquisition Systems) to fill an exciting opportunity supporting the federal government. The ideal candidate must be within the DMV area, as this role is onsite in Falls Church, VA. As a Lead Business Analyst (Acquisition Systems), you will manage large projects in complex organizations, crossing multiple business...


  • Falls Church, United States IMSolutions, LLC Full time

    IMSolutions seeks a Lead Business Analyst (Acquisition Systems) to fill an exciting opportunity supporting the federal government. The ideal candidate must be within the DMV area, as this role is onsite in Falls Church, VA. As a Lead Business Analyst (Acquisition Systems), you will manage large projects in complex organizations, crossing multiple business...


  • Falls Church, United States IMSolutions, LLC Full time

    Job DescriptionJob DescriptionIMSolutions seeks a Lead Business Analyst (Acquisition Systems) to fill an exciting opportunity supporting the federal government. The ideal candidate must be within the DMV area, as this role is onsite in Falls Church, VA.  As a Lead Business Analyst (Acquisition Systems), you will manage large projects in complex...


  • Falls Church, United States Dynamis, Inc. Full time

    Job DescriptionJob DescriptionDynamis is seeking a customer-focused Business Development (BD) Lead to support business development initiatives in the federal government contracting space. The BD Lead is responsible for BD activity and portfolio development specifically in Department of Homeland Security (DHS)'s Cybersecurity & Infrastructure Security...


  • Falls Church, United States Dynamis Full time

    Dynamis is seeking a customer-focused Business Development (BD) Lead to support business development initiatives in the federal government contracting space. The BD Lead is responsible for BD activity and portfolio development specifically in Department of Homeland Security (DHS)’s Cybersecurity & Infrastructure Security Agency (CISA) and Immigration &...

  • Financial Analyst

    1 week ago


    Falls Church, United States McLean Intelligent Workforce Full time

    Position: Financial Analyst Location: Tysons Corner, VA (Onsite) Job Type: Full-time Job Description: On behalf of our client, we are looking for a Financial Analyst who is analytical, detail-oriented, and capable of providing financial insights and analysis to support strategic decision-making within the organization and our Shared Services business model....

  • Analyst Team Lead 2024

    11 hours ago


    Falls Church, United States PublicRelay Full time

    PublicRelay is looking for a Team Lead with at least three years of management experience to head a group of media analysts in our Tysons, VA, office. Team Leads play a vital role in our organization by managing media analysts with the expectation to train and develop the analysts on their team, assist with resource management, ensure accurate and quality...


  • Great Falls, United States Great Falls Public Schools Full time

    DESCRIPTION: The Assistant Business Analyst will be responsible for maintaining and controlling the daily functions for the computer center operations. The position works closely, as a backup, to the Business Analyst. The Assistant Business Analyst will support the business functions of the school district including report development, user training,...

  • Business Analyst

    11 hours ago


    Menomonee Falls, United States SF Staffing Solutions Full time

    The Business Analyst's primary function is to help the organization reach strategic and operational goals by identifying, documenting, articulating, and implementing changes in how the organization works. This position ensures process and data integrity within and across business units and improves customer service, productivity and profitability. This...