Manager - Product Marketing

3 weeks ago

Miami, United States MSC CRUISES Pty Ltd Full time
JOB PURPOSE

MSC Cruises U.S. is recruiting for a Product Marketing Manager. This position will lead Product Marketing for MSC Cruises U.S. and serve as a subject matter expert for key products with the goal of ensuring marketing materials are accurate across channels, up to date and optimized for the U.S. market.

KEY ACCOUNTABILITIES

- Develop robust product briefs to support key products

- Collaborate with key stakeholders in Geneva headquarters to gather key content and localize the information for the U.S. market.

- Activate and manage the development of integrated marketing campaigns to maximize demand for key products and need focus areas.

- Monitor deployment and itinerary changes and identify the impact on product briefs and channel communications. Refresh materials to ensure channel owners are consistently supporting the most accurate products.

- Assist with the positioning of new ship launches, the creation of key milestones which outline critical opportunities for channel support, and track channel placements via a communications plan.

- Track the competitive activity of new ship launches, industry trends, and key deployment changes. Create and distribute a weekly summary to key stakeholders.

- Support marketing channel owners to ensure relevant terminology, product names, and cruise terminology are reflected and maintained across channels.

QUALIFICATIONS (skills, competencies, experience)

- Fluent in English; oral, and written skills.

- B.S. Degree in Marketing, equivalent education, minimum of 5-7 years of relevant Product experience

- cruise line experience is preferred, though not required.

- Proficient with Microsoft Office (Word, Excel, and PowerPoint).

- Strong organizational skills and the ability to assemble and develop internal tools and assets for communications usage while coordinating across multiple departments.

- Possess strong critical thinking skills, the ability to analyze facts, and convert them into conclusions and solutions.

- Passionate about product facts, features, amenities, etc., and how it translates to the guest experience.

- Ability to balance various priorities simultaneously in a high-paced environment.

- Ability to build diverse collaborative relationships internally and externally.

VISA REQUIREMENTS (if any)

Authorized to work in USA

- Must have Greencard or USA Passport

#LI-MK1

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