Associate Marketing Manager

2 weeks ago

Kansas City, United States Hallmark Full time
Position Overview

Our Associate Marketing Managers assist in the execution and strategy of both creative and media supporting owned and paid channels, including but not limited to email, SMS, direct mail, broadcast, and digital and social paid media. This role partners cross-divisionally with internal teams (product, creative, digital, loyalty, insights & analytics, customer teams, etc.) and external partners (media agency, platform partners, retailers) to activate consumers and to deliver the execution plan to market. This role also helps manage product marketing planning with partners across all Hallmark product categories in both everyday and seasonal timeframes.

We currently have openings in the following departments:

  • Hallmark's National Marketing Team is on the front lines of the brand's consumer perception and experience. We work across all marketing channels from broadcast to direct mail to digital (and everywhere in between), with the mission to get more Hallmark products in the hands of consumers who wish to lead caring, connected lives.
  • Hallmark's Shopper Marketing Team is a high-performance, fast paced, results-orientated, team-centric group that lives at the intersection of the Hallmark brand and our key Retailers who sell Hallmark. We work across all marketing channels, are omni-channel focused, keep the shopper top-of-mind, and are always-on Our mission is to meet our shopper where she is, support her in leading a caring, connect life, and drive growth for Hallmark and our Retailers.
Basic Qualifications:
  • Bachelor's degree or 4 years of professional experience
  • At least 3 years of marketing experience
  • Experience executing multi-channel marketing campaigns
Preferred Qualifications:
  • Passion and intellectual curiosity for marketing
  • Possess a high degree of creativity to find new, compelling ways to reach and communicate to consumers
  • Ability to interact and communicate professionally with management at different levels, internal and external audiences, as well as the Hallmark consumer
  • Excellent interactive and presentation skills to effectively communicate and update a diverse team on marketing strategies and trends
  • Demonstrated ability to effectively build partnerships and influence internal partners across a matrix organization
  • Detail oriented and able to maintain a high level of accuracy while working under pressure and deadlines
  • Strong organizational skills and demonstrated ability to multi-task in previous work environments and be able to stay focused, meet deadlines and follow through
  • Experience with paid media marketing and 1-to-1 communication marketing
ADDITIONAL DETAILS
  • This position is hybrid requiring some work onsite at our headquarters in Kansas City, MO.


Now's your chance to embrace a future with Hallmark-just follow the instructions below to apply.

You must show how you meet the basic qualifications in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are DOCX and PDF.

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.

Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.

Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.

HALLMARK - Because Connecting With Each Other Has Never Been More Important

For more than a century, Hallmark has been bringing people together and improving the relationships that matter most. That's why millions of people all over the world connect with the Hallmark brand. It has always been a mission so much bigger than any one of us who work here.

Today, we need empathetic learners, strategic thinkers, and enthusiastic visionaries with diverse experiences and skills to help us create the rest of Hallmark's second century as we shift to a more digitally savvy, unified approach that combines the best of brick-and-mortar retail with the efficiency of dot-com spaces. Help us imagine what our next hundred years could look like

When you join Hallmark, we will go out of our way to make you feel like part of the team. In the day-to-day, we'll make the best use of the skills and talents you already have. We'll also give you leadership opportunities and show you multiple potential pathways to future success.

Our culture of care for our consumers and for one another shows in the way we embrace different backgrounds, identities, and working styles, deliberately seeking out ways to be more inclusive both internally among our work groups and externally through the things we make and sell to our retail partners and consumers. We believe that a broadly inclusive, equitable approach is also our best path to future success. We're seeking out those who can bring a fresh perspective to our business and would love your input as someone new to our team We can only change and grow when we intentionally include new perspectives-like yours.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

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