Marketing Manager

2 weeks ago

Portsmouth, United States The Labrie Group Full time

The Labrie Group is seeking an experienced Marketing Manager who will be responsible for developing and maintaining brand and marketing strategies to meet companywide organizational and financial objectives. The ideal candidate is a versatile, collaborative leader with strong experience in developing and executing marketing campaigns, leading others, execution of day-to-day details and meeting deadlines to accomplish companywide goals. Required: Proven experience developing and managing marketing strategies, plans, and campaigns, as well as customer and market research 3-5 years' experience in hospitality and/or entertainment industry Strong project management, multitasking, and decision-making skills Excellent written and verbal communication skills Metrics-driven marketing mind with eye for creativity Experience with marketing automation and CRM tools Experience with relevant software applications and basic knowledge of website development Bachelor's degree in marketing, business, or related field Reside within 45-minute commute to Portsmouth What You Will Do: Develop and maintain cohesive brand image for The Labrie Group and all its organizations to ensure that the brand's presence in the market effectively communicates the intended message and values to the target audience, fostering brand loyalty and preference Build a unique story and experience for customers, connecting them with The Labrie Group and all its products and services, and developing a brand strategy that sets the company apart from competitors Collaborate across marketing areas, working closely with various marketing teams, including research, content, design, social media, and digital marketing, and advising these teams on branding strategy, ensuring alignment with the brand's identity Analyze market data for trends and insights, using data to inform decisions and guide branding/marketing efforts Manage branding projects through different stages of development and oversee budgets to support branding initiatives Lead the execution of marketing programs from start to finish, leveraging internal support, external support, and driving collaboration Maintain relationships with company stakeholders to ensure consistent brand messaging Establish positioning, identify target audiences, and develop marketing plans with specific objectives across The Labrie Group and all its organizations Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics Expand and develop marketing platforms while creating brand and messaging consistency for The Labrie Group and all its organizations Monitor, review, and report on all marketing activity and results Establish, execute, and manage marketing budget Present ideas and final deliverables to internal and external teams, and communicate with senior leadership about marketing programs, strategies, and budgets

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