Digital Marketing Manager
3 weeks ago
Digital Marketing Manager
Position Purpose and Objectives
This position of Digital Marketing Manager will lead a team to create digital marketing campaigns and promotions to attract new customers and retain existing. Duties include analyzing the success of previous and current marketing campaigns, negotiating with social media influencers and other contractors, and coordinating their actions and marketing strategies with other departments. This position will oversee marketing campaigns from their initial ideation to implementation and eventual completion. These social media, email, and online advertising campaigns can include ads, videos, website content, blog posts, and more.
The Digital Marketing Manager will work closely with content and ecommerce teams.
Essential Job Functions
- Will oversee performance, social and creative team to manage and execute digital email and SMS marketing campaigns for DTC (consumer) and DTP (practitioner) channels and to ensure consistency and optimization
- Create, proof, launch, track, analyze, monitor, and report various outbound marketing campaigns to drive customer engagement and retention objectives
- Analyze and report on campaign performance
- Leverage campaign content, segmentation (personalization), and targeting to improve Objectives and Key Results (OKRs)
- Perform A/B testing to improve conversion rates and revenue (content, email templates, landing pages, subject lines, timing, offers, etc.)
- Stays up to date on changes in the digital marketing space and suggests updates accordingly to best serve the objectives of the organization
- Follow the latest trends in digital and email media and keep the company at the forefront of technology
- Ensures that projects, department milestones, and goals are met while adhering to approved budgets
- Adheres to all other duties as assigned
Knowledge, Skills, and Abilities Required
- Experience in a number of digital marketing platforms, including but not limited to Hubspot, Klavio, SAP, Shopify, Meta, Google Analytics, etc.
- Excellent organization skills and attention to detail
- Excel in problem-solving and strategizing
- Highly motivated, energetic work ethic
- Ability to work independently in a fast deadline-oriented environment
- Excellent written and verbal communication skills
- Organization and time management skills
- Ability to analyze and interpret sales, website, and social media statistics
- Knowledge of search engine optimization, email marketing, lead generation, and other digital marketing methods
- Ability to complete tasks under pressure
Working Conditions
- Hybrid
Minimum Qualifications
- 5-10 years of experience in digital marketing, 2-3 years managing a team
- Bachelors Degree in Business, Marketing, or a related field
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