Marketing Lead

1 month ago

New York, United States MDCalc Full time
The Opportunity

MDCalc was founded in 2005 by practicing emergency physicians, Dr. Graham Walker and Dr. Joe Habboushe, to provide a platform that enables clinicians to achieve better patient outcomes, while also providing a superior UI/UX experience. Actively used by more than 65% of US physicians, MDCalc is the most broadly used medical reference - at the point-of-care - for clinical decision tools and content, and one of only four references used by >50% of US HCPs. These evidence-based tools and content are used by millions of medical professionals globally and support 50+ specialties and cover 200+ patient conditions.

While healthcare marketing budgets continue to be focused on the shift to digital tactics, spending aimed at HCPs now accounts for 53% of the marketing pie (source). Our user base and advertising partners continue to grow rapidly as we solidify our market position as the top point of care resource and advertising avenue.

To continue to further accelerate this growth, we are expanding the life sciences team with a marketing specialist. This is an exceptional opportunity for someone who loves creating traction with buyers, while also helping to build and scale a business that has unparalleled reach to HCPs.

The Role

As the Marketing Lead for our life sciences division, you will play a crucial role in developing and executing marketing strategies to promote our advertising offerings to life science clients. You will work collaboratively with cross-functional teams to drive brand awareness, lead generation, and revenue growth. Your expertise will contribute to the success of our advertising initiatives and enhance our presence in the life science advertising space. Please note: we are open to contractors, contractor-to-hires, and full-time employees for the right person.

The responsibilities of this individual include the following, but are not limited to:
  • Understand MDCalc's unique value proposition
  • Develop and execute comprehensive marketing plans and strategies to promote our advertising services to life science companies
  • Collaborate with leadership to set marketing goals and KPIs
  • Create compelling marketing content, including brochures, presentations, case studies, and whitepapers
  • Develop and maintain a library of marketing collateral that supports the sales team's efforts
  • Plan and execute digital marketing campaigns, including email marketing, social media advertising, and content marketing
  • Identify relevant industry events and conferences and plan our participation and presence
  • Implement lead generation strategies to identify and nurture potential life science advertising clients
  • Use market insights to inform marketing strategies
Your Background
  • 8+ years of marketing experience
  • BA/BS degree preferred; MBA is a plus
  • Proven experience in marketing, preferably in healthcare publishing or life science advertising
  • Strong understanding of the life science industry and advertising trends
  • Excellent communication, copywriting, and content creation skills
  • Proficiency in digital marketing tools and platforms
  • Data-driven decision-making and analytical abilities
  • Creative thinking and problem-solving skills
  • Ability to work collaboratively with cross-functional teams
Personal Characteristics
  • Team Player: Low ego, high impact with a natural agile ability to constantly move between being a tactician and strategist
  • High EQ and IQ: Great communication skills, both in writing and speaking for internal and external interactions
  • Great communication skills, both in writing and speaking
  • Attention to detail, strong organizational skills and excellent follow-through
  • Adept problem solving ability and resourcefulness
What MDCalc offers:
  • Ability to make a true difference in medicine: MDCalc is the most broadly used medical reference by physicians, used by 65% of US attending doctors weekly
  • Dynamic, virtual, work from anywhere environment while providing unique experiences every day
  • A culture of fun and motivated team members that believe in a greater mission here at MDCalc

  • Marketing Manager

    2 weeks ago

    New York, United States The Marketing Search Full time

    Are you an experienced marketer with a knack for driving business growth? We're on the lookout for a talented individual to join our team and lead our global marketing and business development efforts. **About Us**: We're a leading firm specializing in artistic, functional, and sustainable architecture designs. With offices in major cities around the world,...

  • Direct Marketing Consultant

    6 days ago

    New York, United States First Class Marketing Full time

    We are looking for an entry-level Direct Marketing Representative to help support the sales and promotions teams. We are focused on developing and enhancing the competitive nature and willingness to lead within every potential candidate. This is a valuable opportunity for those who want experience in team leadership, sales, entrepreneurship, and anybody with...

  • Marketing Lead

    3 days ago

    New York, New York, United States Chapter Full time

    Our Mission: Striving to revolutionize the retirement experience in America, Chapter aims to address the challenges faced by retirees and enhance their quality of life. Job Opportunity: Join us as the Marketing Lead at Chapter, where you will play a pivotal role in shaping and implementing our go-to-market strategy. Interact with top-level executives,...

  • Marketing Lead

    3 days ago

    New York, United States Pickle Full time

    Job DescriptionJob DescriptionMust be located in NYC. Please apply by emailing recruiting@shoponpickle.com and include the following:Share 1-3 (max) bullets on why you think you’re a standout applicant for this role.Share 1-2 (max) bullets summarizing a marketing initiative you’re most proud of and the impact it drove (we love metrics!)Share your Pickle...

  • Event and Marketing Manager

    6 days ago

    New York, United States Nuwa Marketing Full time

    Are you passionate about curating unforgettable experiences and spearheading impactful campaigns? Elevate your career with our esteemed marketing agency, specializing in bridging the US and China markets. With over 7 years of industry excellence and a portfolio boasting 200+ satisfied clients, we're dedicated to delivering outstanding results and fostering...

  • Marketing Lead

    2 weeks ago

    New York, United States MDCalc Full time

    The Opportunity MDCalc was founded in 2005 by practicing emergency physicians, Dr. Graham Walker and Dr. Joe Habboushe, to provide a platform that enables clinicians to achieve better patient outcomes, while also providing a superior UI/UX experience. Actively used by more than 65% of US physicians, MDCalc is the most broadly used medical reference – at...

  • Marketing Lead

    2 days ago

    New York, United States The Ladders Full time

    Meet Method We built Method to propel consumer finance into the next decade. Method's APIs are redefining financial connectivity with real-time, read-write, and frictionless access to all consumer liability data with integrated payment rails. The composability of our APIs and robust integrations into 10,000+ financial institutions allows lenders, fintechs,...

  • Lead Digital Marketing

    3 days ago

    New York, New York, United States Nestl S.A Full time

    The Lead Digital Marketer is responsible for supporting strategic and tactical conversion marketing initiatives using paid digital media to drive sales and overall growth on and other e-retail channels. The role involves increasing effi Digital, Lead, Media Manager, Business Manager, Marketing, Marketing Director, Manufacturing, Business Services

  • B2B Marketing Lead

    4 weeks ago

    New York, United States Updater Full time

    View All Jobs Updater is the nation's #1 moving app. As part of our mission to become the go-to destination for all moving needs, we also sell B2B products to apartment communities. Those products help renters move in and out of communities seamlessly. Therefore, we're on the hunt for a dynamic and seasoned B2B Marketing Lead to elevate our presence in the...

  • B2B Marketing Lead

    3 weeks ago

    New York, United States Updater Full time

    View All Jobs Updater is the nation's #1 moving app. As part of our mission to become the go-to destination for all moving needs, we also sell B2B products to apartment communities. Those products help renters move in and out of communities seamlessly. Therefore, we're on the hunt for a dynamic and seasoned B2B Marketing Lead to elevate our presence in the...

  • Growth Marketing Lead

    2 weeks ago

    New York, United States Smartrr Full time

    We're looking for a Growth Marketing Lead who can be the driving force on the marketing team to find more pipeline opportunities. This is a combination of optimization of current channels, actively seeking and testing new strategies and tactics, and rigorous reporting on our efforts. Reporting to the Director of Marketing, this critical role will have high...

  • Marketing Operations

    2 weeks ago

    New York, United States EPIQ Systems Full time

    Marketing Operations - Lead page is loaded Marketing Operations - Lead Apply locations IND-Hyderabad-Sohini Tech Park, 3rd Floor, Financial District time type Full time posted on Posted Yesterday job requisition id R0028214 It's fun to work at a company where people truly believe in what they are doing! Job Description: Summary: We're actively seeking a...

  • CIBINQO Marketing Lead

    3 days ago

    New York, New York, United States Pfizer Full time

    CIBINQO, one of Pfizers 25 by 25 launches, is an oral JAK inhibitor for the treatment of moderate to severe atopic dermatitis (AD). The CIBINQO marketing lead role is an exciting opportunity to join the Pfizer Dermatology franchise within the Inflam Marketing, Lead, Performance, Communications, Business Services, Benefits

  • Digital Marketing Lead

    3 days ago

    New York, New York, United States U.S. Bancorp Full time

    As the Head of Digital Marketing within the Business Banking segment at U.S. Bank, you will be a critical driver of our Small Business growth strategy. You will lead and oversee the execution of digital marketing initiatives that build awareness, dri Marketing, Digital, Marketing Manager, Business, Leadership, Team Leader, Business Services

  • CIBINQO Marketing Lead

    3 weeks ago

    New York, New York, United States Pfizer Full time

    ROLE SUMMARYCIBINQO, one of Pfizer's 25 by 25 launches, is an oral JAK inhibitor for the treatment of moderate to severe atopic dermatitis (AD). The CIBINQO marketing lead role is an exciting opportunity to join the Pfizer Dermatology franchise within the Inflammation and Immunology (I&I) division, where colleagues strive to deliver breakthroughs that enable...

  • CIBINQO Marketing Lead

    4 weeks ago

    New York, New York, United States Pfizer Full time

    ROLE SUMMARYCIBINQO, one of Pfizer's 25 by 25 launches, is an oral JAK inhibitor for the treatment of moderate to severe atopic dermatitis (AD). The CIBINQO marketing lead role is an exciting opportunity to join the Pfizer Dermatology franchise within the Inflammation and Immunology (I&I) division, where colleagues strive to deliver breakthroughs that enable...

  • Marketing Analytics Lead

    1 month ago

    New York, United States Imprint Content Full time

    The Team The Growth team at Imprint is responsible for relentlessly driving the growth of our business, from setting go-to-market strategy, to launching and running our merchant partners' programs successfully, and scaling their growth through new cardholder acquisition and existing cardholder engagement. We span business development, partner success, brand...

  • Marketing Lead, Credit

    3 weeks ago

    New York, New York, United States S&P Global Full time

    About the Role:Grade Level (for internal use):13About the Role:The Team:Join a dynamic team of global marketing professionals with deep domain expertise in ratings and credit risk. Collaborate seamlessly with our analytical, product, sales and commercial teams to achieve the organization's growth initiatives and sales ambitions.Responsibilities and...

  • Marketing Lead, Credit

    3 days ago

    New York, New York, United States S&P Global Full time

    About the Role:Grade Level (for internal use):13About the Role:The Team:Join a dynamic team of global marketing professionals with deep domain expertise in ratings and credit risk. Collaborate seamlessly with our analytical, product, sales and commercial teams to achieve the organization's growth initiatives and sales ambitions.Responsibilities and...

  • CIBINQO Marketing Lead

    2 weeks ago

    New York, United States Pfizer Full time

    ROLE SUMMARY CIBINQO, one of Pfizer's 25 by 25 launches, is an oral JAK inhibitor for the treatment of moderate to severe atopic dermatitis (AD). The CIBINQO marketing lead role is an exciting opportunity to join the Pfizer Dermatology franchise within the Inflammation and Immunology (I&I) division, where colleagues strive to deliver breakthroughs that...