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CRM Performance Specialist
4 weeks ago
WELCOME TO THE EMPIRE
Caesars has an amazing opportunity for someone’s next great career adventure. Work with the best, learn from the best, and contribute your talents and insights.
We are seeking a
CRM Performance Specialist . In this role you will work closely with the Director of CRM to
ensure performance metrics on all casino offers are compiled and shared with Senior management team. You will assist in driving
retention through all appropriate CRM channels, including email marketing, in-app messages and push messages.
What You Will Do:
Produce promo performance metrics by communication channels.
Provide analysis of promotions including recommendations for future campaigns on a player and segment level.
Assist in A/B testing strategy and performance.
Strong “multi-tasker” that can execute as an individual
Communicate with various levels of departmental, property, and Senior Management.
Must be able to think critically.
Take initiative in moving from one task to the next – assuming greater responsibility.
Readily assist other team members in daily responsibilities.
What You Will Need:
Bachelor’s Degree or relevant work experience
Previous experience in Optimove and / or Salesforce is an asset
Previous experience working in online gaming preferred.
Working knowledge of Microsoft Outlook, Word and Excel
Analytical and data-driven mind
Excellent communication, proofreading and organizational skills required
Well organized, able to prioritize work for self and others
Ability to multi-task and work within tight deadlines
Efficient and confident communicator, strong collaboration and influencing skills
Have energy and enthusiasm for a new challenge, and an ability to tackle complex regulatory environment
Eagerness to define how this is done for a new business in the US
Excited about the opportunity to launch and grow a significant business in a new sector
Essential Job Functions:
Fast paced environment, multiple tasks to be handled under time constraint.
Must be able to handle a heavy business volume, and sensitive situations relating to team member and guest problems, in a timely manner.
Ability to simultaneously manage several projects, and not be frustrated by changing priorities and unforeseen obstacles to achieving objectives.
Respond to visual and aural cues.
Must be able to work independently.
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