Project Manager, Digital Campaigns

4 weeks ago

West Lafayette, United States Purdue for Life Foundation Full time

Department: Broad-Based Campaigns and Strategic Engagement

Employment Type: Full Time

Location: Purdue for Life Foundation

Description

Essential Functions

Exhibit strong understanding and ability to integrate and execute best practices in digital communications, donor/consumer acquisition, as well as new and emerging marketing techniques. Oversee ongoing strategic initiatives for digital communications, including utilizing emerging and digital technologies. Collaboratively oversee and execute cross-departmental digital communications/projects Coordinate and manage the execution of email campaigns throughout the organization ensuring timely and accurate delivery. Work across multiple teams to identify digital communication and strategic goals to enhance overall engagement and audience acquisition. Evaluate performance and analytics on digital communications to provide recommendations on improved or alternative strategies/populations to create an optimal constituent journey, and increased engagement. Maintain ongoing and consistent communications and support to both internal (special events, engagement and communication) and external teams as a direct tie to the Broad-based Campaigns team. This role is Hybrid but we would consider a Remote candidate as well.

Additional Responsibilities

Manage programs and measure return on investment. Strategize to effectively engage audiences through mass communication. Compose and/or edit correspondence. Continually develop process improvements to increase efficiency and quality. Other duties as assigned.

Skills, Knowledge And Abilities

Proficient in Salesforce and Salesforce Marketing Cloud, preferred. Comfortable working in a complex, multi-divisional, results-oriented environment. Capable of managing multiple projects and priorities. Able to develop and maintain strong, positive relationships with internal and external staff. Demonstrated success in project management when overseeing multiple priorities. Ability to establish priorities, set objectives, achieve goals and manage project and departmental budgets. Experience in overseeing digital and print marketing; including writing, proofing and graphic design. Ability to thrive in high-energy environments that often have short deadlines and shifting priorities. Knowledge of direct marketing best practice across non-profit sectors. Understanding of and experience with gamification in marketing strategy. Success in utilizing search engine optimization (SEO) in consumer or donor acquisition. Demonstrated ability to influence and drive consensus. Strong written and verbal communication skills, including presentation capabilities. Strong desire to succeed and excellent work ethic. Regular and reliable attendance are the requirements of this position.

Education/Experience Requirements

Bachelor's degree required. 0-3 years of experience in content, consumer marketing, or advertising required.

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