Marketing Director

4 weeks ago

Salt Lake City, United States Integrated Engineering LLC Full time

Job Summary:

The Marketing Director will oversee and continually develop the people and processes in marketing and sales to ensure high performance and behaviors that align with company values. Develop and implement a comprehensive marketing strategy to promote the company's products or services, attract and retain customers, and increase brand awareness and profitability. Relentlessly pursue revenue growth in a direct-to-consumer environment. Contribute to a positive culture of continuous improvement by learning and applying lean principles, always exhibiting honesty, and always respecting other people.

Company Overview:

Integrated Engineering is a reputable and dynamic company specializing in the design, development, and distribution of high-quality aftermarket car parts. With a strong commitment to innovation and customer satisfaction, we strive to provide exceptional products and services to automotive enthusiasts worldwide. As we continue to expand, we are seeking a talented and experienced Marketing Manager to join our team and lead the marketing efforts.

Responsibilities and Essential Duties:

Directly supervise the marketing team and be responsible for maintaining a high-performing and engaged workforce, using all elements of LMA (leadership, management, and accountability).

As a member of leadership, make decisions based on the greater good of the organization.

Develop and implement short-term and long-term strategic plans that drive operational efficiency, create alignment, and achieve company objectives.

Deliberately craft, maintain, and measure the IE Brand, ensuring consistency across all partners and channels, including internal messaging.

Analyze market trends, customer insights, and competitor activities to identify growth opportunities and gaps.

Lead the development and execution of innovative marketing campaigns to drive sales, increase brand awareness, and drive customer acquisition.

Oversee the creation of top-notch content for websites, email and sms, social media, blogs, and other digital platforms.

Oversee and ensure effective PPC, SEO, and CRO strategies.

Manage sponsorship, influencer, or affiliate programs.

Collaborate with other departments on events, new products, and the overall implementation of go-to-market strategy.

Effectively use metrics and marketing scorecards to improve performance to both internal and external customers and ensure customer satisfaction.

Be the example and develop and maintain a culture that exemplifies IE core values.

Drive continuous process improvement by identifying and supporting opportunities to streamline workflows, increase efficiency, and enhance overall effectiveness.

Create and maintain a safe, trusting, and inclusive work environment that adheres to best practices and promotes high morale.

Exhibit and ensure respectful behavior and communication amongst all team members.

Stay calm under pressure when leading the team through difficult situations.

Be aware of, and escalate any HR-related issues to the manager and HR as needed.

Other duties as assigned.

Preferred Qualifications, Skills, and Competencies:

Good attitude at all times and flexible and adaptable to change.

Bachelor's degree in marketing, or related field.

Masters Degree or equivalent experience.

5+ years managing marketing strategy for a digital retail environment

5+ years supervising a team

Extremely knowledgeable in all fields of digital marketing.

Proven leadership experience.

Mastery of 5S, waste elimination, and other lean principles.

Ability to create interdepartmental trust and consistency.

Strong analytical and problem-solving skills, with the ability to develop long term solutions.

Possessing a high level of self-awareness, humility, and empathy.

Demonstrated ability to lead cross-functional teams and drive results.

Strong business acumen and financial management skills.

Adept with technology such as ERP, Google Suite, and other software tools.

Deep mastery of modern E-Com tools including Shopify, GA4, Meta, and the like.

IE Values and Expected Behaviors:

Team members are expected to support the organization's vision and culture by following the employee handbook and exemplifying the company's core values:

Can-do Attitude: We show grit and perseverance. We lean into every challenge and get it done.

Fearlessness: We're bold and unafraid to fail. We take risks and revel in crushing competitors.

Mastery of Craft: We strive to be the best at what we do. We continually learn and hone our skills.

Next-Level CX: We sweat the details and prioritize customers in everything we do.

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