Senior Data Product Manager, Marketing Automation

Senior Data Product Manager This is a remote position; however, the candidate must reside within 30 miles of one of the following locations: Portland ME, Chicago IL, Boston MA, Washington DC, Dallas TX, San Jose CA, Seattle WA, or New York City NY. WEX is an innovative payments and technology company leading the way in a rapidly changing environment. Our goal is to simplify the business of running a business for our customers and free them to spend more time, with less worry, on the things they love. We are on a journey to build a unified, world class user experience across our products and services and leverage customer driven innovation to power our growth and strategic initiatives. As we lean into our mission to "simplify the business of running a business", we're expanding our data capabilities to deliver smarter, more personalized, and automated customer experiences. We seek an experienced Senior Data Product Manager to lead the strategy and execution of our Marketing Automation initiatives. In this role, you'll define how WEX collects, unifies, and activates customer data across our business lines - Mobility, Corporate Payments, and Health - enabling data-driven marketing and engagement. Partnering with marketing, data, and technology teams, you'll drive a roadmap that enhances data quality, accelerates performance, and powers seamless, personalized customer journeys across all channels. What You Will Bring How You'll Make an Impact Define the Strategic Roadmap: Develop and drive the strategic roadmap for WEX's Marketing Automation initiatives, connecting platform capabilities to key business objectives and results. Be the Voice of the Customer & Drive Continuous Discovery: Champion the needs of our customers, leading ongoing discovery to understand how automation, data, and personalization can create better customer experiences. Leverage qualitative and quantitative insights to uncover unmet needs, validate hypotheses, and shape features that improve campaign performance and engagement. Cross-Functional Leadership & Alignment: Partner closely with marketing, data engineering, analytics, and technology teams to align on shared goals and define product requirements that enable seamless customer data activation and marketing automation. Facilitate trade-off discussions, build consensus across stakeholders, and influence strategy to ensure cohesive, data-driven marketing experiences across all business lines. Execute Iteratively and Deliver Value: Translate strategy into clear user stories and product requirements that enable impactful marketing automation and data activation capabilities. Manage the product backlog, prioritize based on business value and learning, and partner closely with agile teams to deliver high-quality, iterative improvements that advance marketing performance and customer engagement. Measure Outcome and Impact: Define and track key performance indicators (KPIs) that measure the effectiveness of marketing automation and customer data initiatives, such as engagement rates, activation velocity, segmentation accuracy, and campaign ROI. Use data-driven insights to guide product decisions, optimize performance, and clearly communicate results and business impact to senior leadership. How You'll Engage Strategic Mindset: Seek to understand WEX's corporate strategy, the competitive environment and market trends and how our products can create value. Customer Obsessed: Deeply understand our customers' needs through customer empathy, data and prioritize work. Results Focused: Leverage data to understand how the product is performing and prioritize work. Insights Driven: Use qualitative and quantitative insights to drive decisions, define experiments and prioritize roadmap. Trusted Partner: Appreciate and comprehend different points of view and share information clearly and transparently with strong coll