Marketing Manager
3 weeks ago
K-Designers - Marketing Manager (Direct Response)
As a Marketing Manager (Direct Response), you will be responsible for partnering with the VP of Marketing to strategize, deploy, and analyze the media strategy for one brand, K-Designers, under the Great Day Improvements umbrella. You will need experience in direct response (lead generation) marketing and possess the ability to analyze data and make decisions and glean insights through data analysis. The Marketing Manager will track a number of key performance indicators (KPI’s), including Cost per Opportunity (CPO), Response Rates, and Cost of Marketing (COM%), among others. This individual will be responsible for making recommendations on media strategy, with a focus on Print, Direct Mail, DRTV, Digital (PPC and Social) and Email marketing.
As the right candidate, you will be confident in your decision making and provide data-backed recommendations for the brand’s media strategy. This role is responsible for being the on-site Marketing expert in the Sacramento office and will work closely with the Call Center Manager and the SVP to make decisions and troubleshoot areas of concern.
This position will be an individual contributor during the time of hire, but that may change as business needs shift.
Partner closely with the VP of Marketing to strategize local media plans with a goal of effectively generating leads and revenue
Develop and maintain dashboards and reports to track key metrics and performance indicators
Understanding the “lifecycle of a lead” as it comes through the funnel. Track funnel metrics accordingly and identify areas of opportunity
Continuously monitor results by market and help identify areas of growth and opportunity
Have the ability to track campaign effectiveness through various marketing channels, including Paid Social, PPC, Print, Direct Mail, DRTV, Radio, lead aggregator, email, and more
Assist in the development of action plans/strategies to improve KPIs and drive a more efficient marketing plan
Monitor response rates, track performance metrics, and conduct A/B testing to optimize campaign effectiveness
Brainstorm and present solutions when goals and objectives are not being met
Identify and collaborate with agency partners in the production and delivery of marketing and campaign materials
Continually refine and enhance marketing initiatives using market research and data-driven insights.
Collaborate with other brands within the GDI umbrella to align direct marketing efforts with broader organizational goals
Ensure all direct response marketing activities comply with relevant regulations and best practices
Manage spend to ensure efficiency of ROI
Provide regular reports and updates to VP of Marketing; highlighting campaign performance and key insights
Ability to analyze data and make decisions based on trends. A minimum of 5 years of direct response marketing experience is required
Highly efficient in Excel, with the ability to complete advance functions
Excellent organizational and leadership skills with a problem solving ability
Strong attention to detail
Minimum of 7 years of experience in Marketing and Media strategy, with a minimum of 5 years of Direct Response Marketing experience
Bachelor’s degree in Marketing or related field. MBA/Master’s degree a plus
We Offer
Competitive pay
Medical, dental and vision insurance
Disability insurance
Health savings account with company contribution
Health and dependent care flexible savings accounts
Company-paid life insurance
401K with company contribution
Employee assistance plan
Employee discount program
Paid vacation
K-Designers is an Equal Employment Opportunity Employer
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