Senior Product Marketing Manager

3 weeks ago

San Francisco, United States Tavus Full time
Description

At Tavus, we're at the forefront of AI generative video technology, offering advanced APIs to developers and product teams. Our cutting-edge models enable a wide range of applications, from text-to-video with AI avatars to real-time interactions, powering innovation across industries like video communication, marketing, sales, education, and more. As a Series A startup backed by $25m from top investors including Sequoia, Y Combinator, and Scale VC, we are gearing up for our next growth phase. Join us in driving the future of AI video technology. Check it out for yourself

We're looking for a dynamic Senior Product Marketer to join our team at Tavus, reporting directly to the Head of Marketing. In this role, you'll play a pivotal part in helping shape the Tavus brand for our developer and product-focused audiences.

We're looking for a seasoned PMM who has a bias for action and is not afraid to be scrappy. You're equal parts creative and analytical. You love coming up with creative ideas and have an eye for design and video production. You also like to dive into metrics and make recommendations on how to improve the developer marketing funnel and drive product adoption. Importantly, you're ready to have fun along the way

Your Mission
  • Deeply understand the market and our target customers in Product and Engineering, including their motivations and pain points around build vs buy decisions
  • Define positioning, develop messaging, and create compelling collateral to convince buyers to adopt and build with Tavus APIs
  • Own the launch of new products and capabilities, end-to-end, including measuring their success
  • Support and influence product vision, roadmap, and develop go-to-market strategy to deliver business outcomes
  • Own and continually improve our sales narrative and pitch deck as our product matures and our understanding of the market, competitors, and customers evolve
  • Create written and video content to enable our sales and success teams to close new deals and expand existing accounts, including customer stories, competitor battle cards, product fact sheets, and buyer personas
  • Support growth marketing with written and video content for social, website landing pages, influencers and other campaigns
  • Occasionally jump into other marketing functions with the opportunity to learn about managing influencers, events, pr, and more.
Requirements
  • 5-7 years of experience in B2B marketing roles, ideally direct experience in a product marketing role for developers or product leaders
  • Demonstrated success leading end-to-end launches including the ability to coordinate across teams like design, product, engineering, customer success, and sales
  • Excellent written, verbal, and visual communication and presentation skills
  • Ability to work autonomously in a startup environment and work cross-functionally to influence leadership, align stakeholders, and execute quickly with business partners
  • Attention to detail and the ability to synthesize a lot of information into a concise, compelling message
  • An appreciation for aesthetics, design, and a keen sense of how to infuse brand across messaging and marketing materials
  • A genuine curiosity for AI video and bonus if you have experience in video or AI products
  • Strong organization and project management skills
  • Experience with strategy development and long-term goal setting

Please note that this position is a hybrid in San Francisco.

Benefits

When you join Tavus, you're joining a diverse and supportive team. Our work is driven by our people, and our success is shared by all. This position has a flexible work schedule, unlimited PTO, extremely competitive healthcare and gear stipends, as well as, of course, plenty of fun At the end of the day, we want Tavus to be a place for you to learn, directly drive impact, and be with a team you love.

To learn more about our team culture, and benefits, check out our hiring page

Tavus is growing fast, and we'd like you to grow with us Are you excited to get your hands dirty and join the digital marketing revolution? Drop your resume and we'll be in touch

We are not looking for cultural fits, we are looking for culture creators. In fact, diversity is what drives our success - it's at the core of how we hire, communicate, and work. We are inclusive to all and combine our diverse backgrounds, skill sets, and thinking to build the best experiences for our clients.

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