Manager, Strategic Client Marketing
1 week ago
Teladoc Health is a global, whole person care company made up of a diverse community of people dedicated to transforming the healthcare experience. As an employee, you're empowered to show up every day as your most authentic self and be a part of something bigger - thriving both personally and professionally. Together, let's empower people everywhere to live their healthiest lives.
Summary of Position
The Manager, Strategic Client Marketing will support marketing strategy and execution for our top employer clients and strategic partnerships. As a part of the Strategic Client Marketing team, the individual in this B2B2C role will work cross-functionally with internal partners and external clients to lead consumer marketing strategy that drives member utilization, revenue, and satisfaction across Teladoc Health's products and services.
This position has responsibility for developing and implementing strategies in partnership with client management, growth and retention marketing, and marketing execution teams to ensure that client marketing campaigns launch successfully across a variety of channels, including email, direct mail, and phone. The Manager will help forecast and track the efficacy of these marketing campaigns, collaborating with internal partners to advance client relationships and member engagement. They will assist in leading client meetings and communication related to marketing, helping innovate and troubleshoot to deliver on our marketing strategies for specific key clients. They will also communicate with marketing leadership to provide updates and track progress towards client marketing goals.
The ideal candidate will bring experience in client or partner relationships, written and oral communication, project management, data analysis, and collaboration skills, all of which are proficiencies crucial in building and launching Teladoc marketing campaigns and implementing improvements that yield the best outcomes for clients and members. They are passionate about understanding how our customers behave and also interested in how we can pave the way for new, fundamental marketing strategies that allow us to reach them more effectively and efficiently. Finally, this individual will join a team that requires collaboration, teamwork, and fun.
Essential Duties and Responsibilities
- Develop and implement marketing strategies for our top employer clients and strategic partners, partnering with clients and our client management teams to ensure our strategies drive member engagement
- Serve as a marketing subject matter expert to internal partners and external clients
- Lead monthly enrollment and visit forecast for your clients by providing client-level insights around campaign activity
- Participate in campaign results analyses, understanding customer behavior and providing concrete recommendations on how to improve performance against goals
- Drive overall member awareness and adoption of Teladoc Health services offered by our top employer clients and strategic partners, considering client contracts and relevant contractual performance guarantees to inform marketing and revenue growth strategies
- Work with channel owners and internal marketing counterparts to operationalize campaigns and overall engagement strategies
- Cultivate new ideas that directly correlate to specific market and member needs
- The time spent on each responsibility reflects an estimate and is subject to change dependent on business needs.
Supervisory Responsibilities
no
Qualifications Expected for Position
- 5+ years of client facing marketing experience required; B2C or B2B2C preferred
- Ability to develop deep relationships with clients and internal stakeholders
- Proven track record driving towards growth goals with set targets and timelines
- Strong analytical skills combined with basic Excel knowledge to be able to make assumptions, create projections, and calculate basic data trends
- Ability to operate independently and collaborate effectively in a dynamic environment
- Energetic self-starter with excellent attention to detail and accuracy
- Ability to creatively problem solve to meet ongoing business and marketing challenges with appropriate solutions
- Excellent oral, written, and interpersonal communication skills
- Excels at managing time and priorities in a fast-paced environment
- Positive attitude and enthusiasm for expanding the access of health care
The base salary range for this position is$85,000- $95,000.In addition to a base salary, this position is eligible for a performance bonus and benefits (subject to eligibility requirements) listed hereTeladoc Health Benefits 2025.Total compensation is based on several factors including, but not limited to, type of position, location, education level, work experience, and certifications.This information is applicable for all full-time positions.
Teladoc Health will not sponsor or transfer employment work visas for this position. Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future.
Why Join Teladoc Health?
A New Category in Healthcare:Teladoc Health is transforming the healthcare experience and empowering people everywhere to live healthier lives.
Our Work Truly Matters: Recognized as the world leader in whole-person virtual care, Teladoc Health uses proprietary health signals and personalized interactions to drive better health outcomes across the full continuum of care, at every stage in a person's health journey.
Make an Impact: In more than 175 countries and ranked Best in KLAS for Virtual Care Platforms in 2020, Teladoc Health leverages more than a decade of expertise and data-driven insights to meet the growing virtual care needs of consumers and healthcare professionals.
Focus on PEOPLE:Teladoc Health has been recognized as a top employerby numerous media and professional organizations. Talented, passionate individuals make the difference, in this fast-moving, collaborative, and inspiring environment.
Diversity and Inclusion:At Teladoc Health we believe that personal and professional diversity is the key to innovation. We hire based solely on your strengths and qualifications, and the way in which those strengths can directly contribute to your success in your new position.
Growth and Innovation:We've already made healthcare yet remain on the threshold of very big things. Come grow with us and support our mission to make a tangible difference in the lives of our Members.
As an Equal Opportunity Employer, we never have and never will discriminate against any job candidate or employee due to age, race, religion, color, ethnicity, national origin, gender, gender identity/expression, sexual orientation, membership in an employee organization, medical condition, family history, genetic information, veteran status, marital status, parental status or pregnancy.
Teladoc Health respects your privacy and is committed to maintaining the confidentiality and security of your personal information. In furtherance of your employment relationship with Teladoc Health, we collect personal information responsibly and in accordance with applicable data privacy laws, including but not limited to, the California Consumer Privacy Act (CCPA). Personal information is defined as: Any information or set of information relating to you, including (a) all information that identifies you or could reasonably be used to identify you, and (b) all information that any applicable law treats as personal information. Teladoc Health's Notice of Privacy Practices for U.S. Employees' Personal information is availableat this link.
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