Product Marketing Manager

2 weeks ago

San Francisco, United States Twelve Labs Full time
Role Overview:

We are seeking a skilled and experienced Product Marketing Manager to drive awareness and adoption of foundation models starting with clients in Media and Entertainment. As a key member of our go-to-market team, you'll play a critical role in shaping our strategy and helping bring Twelve Labs to industry-leading businesses. This is a unique opportunity to create a market category and bring cutting-edge multimodal video models to market.

The ideal candidate will have an understanding of the Media and Entertainment landscape, strong product marketing experience, and ideally a background in investment banking or management consulting.

Key Responsibilities:
    • Develop and validate hypotheses on the right go-to-market strategy for Twelve Labs to bring cutting-edge multimodal video models to the market
    • Collaborate with Product, Sales, and Engineering to define product positioning, messaging, and value propositions tailored to Media and Entertainment customers
    • Create compelling content, including product collateral, case studies, whitepapers, and blog posts, to educate and engage prospects and customers
    • Plan and execute product launches, campaigns, and events to generate demand and build brand awareness within the Media and Entertainment ecosystem
    • Partner with sales and customer success teams to enable them with the necessary tools, knowledge, and insights to effectively sell and support our solutions
    • Analyze market feedback, usage metrics, and customer data to inform product development and optimization efforts
    • Develop and manage relationships with key industry influencers, analysts, and partners to amplify our brand and thought leadership
    • Monitor and report on the performance of product marketing initiatives, providing data-driven insights and recommendations to leadership
Requirements:
    • 5+ years of product marketing experience, with a proven track record of success
    • Preferred 2+ years of experience in investment banking or management consulting, with exposure to the Media and Entertainment sector
    • Strong understanding of the Media and Entertainment landscape, including key trends, challenges, and opportunities
    • Exceptional communication and storytelling skills, with the ability to craft compelling narratives and messages for diverse audiences
    • Demonstrated ability to thrive in a fast-paced startup environment, learn and iterate quickly to find the right path to success
    • Deep curiosity and creative problem-solving abilities, with a data-driven approach to decision-making
    • Collaborative and cross-functional team player, with strong project management and leadership skills
    • Willingness to travel as needed for customer meetings, events, and conferences

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