Director, Product Marketing

2 weeks ago


Lewis Center, United States CareerBuilder Full time

OVERVIEW:

The Director of Product Marketing is responsible for the overall development and management of ATS Global Service portfolio of solutions including execution of marketing strategies to promote services in the marketplace. The successful candidate will oversee a team of marketing professionals to conduct market research and analyze trends, establish and lead a consistent product development process, create compelling marketing campaigns, and collaborate with ATS businesses to achieve business goals. Strong understanding of the market, excellent leadership abilities, strategic thinking, communication skills, and an ability to navigate matrixed organizations is required.

RESPONSIBILITIES:

Vision, strategy & Leadership

Develop and implement an integrated product development, marketing, and communications plan (inbound and outbound) to:
Support the Global Service business strategy
Support the annual commercial goals e.g., bookings, EBIT
Advance Services brand identity
Drive incremental business through lead generation
Articulate Services value proposition and position
Identify and enable priority sales and marketing channels i.e., digital

Product Development & Management

Manage product management team activities offer development, launch, management, and reporting
Oversee research to understand market and competitive landscape, offers, pricing, and market share including voice of customer activities
Monitor trends and emerging concepts and technologies that help identify growth opportunities across new and existing product lines and customer segment
Lead the development of standardized product development, launch, and management processes that can be implemented across the organization
Responsible for the successful development and implementation of product roadmap
Ensure organizational alignment and clarity of responsibilities by actively communicating & collaborating with stakeholders at all levels
Track and report on product / service line performance deliverables, financial, and other metrics

Marketing

Oversee the design and delivery of creative, impactful, and measurable campaigns that will articulate the compelling value of the ATS Service Offering and drive qualified leads and customer engagements.
Coordinate marketing activities considering and utilizing a multi-faceted approach and variety of channels social media, website, tradeshows, direct, inbound, print, e-newsletter, webinars, etc. to drive traffic and transactions, increase expressed interest frequency.
Liaise/interface with all ATS business entities with respect to marketing activities to realize synergies, optimize efforts and achieve maximum results

QUALIFICATIONS:

Education:

Degree in business, or comparable field of study

Experience :

Global experience in the field of Marketing including brand development in a high-performance organization focusing on strategy and/or have experience in a core strategic role with a large comparable company.
Demonstrated ability to successfully develop, launch, and manage a product & service portfolio
Understanding of the automation and/or aftermarket industry in combination with international work experience or background.
Creative problem solver who thrives when presented with a challenge.
Ability to lead by influencing and to generate enthusiasm within your stakeholder community.
High resilience, flexibility and ability for multi-project management.
Effective communication and presentation skills and an ability to efficiently deal with various stakeholders and interest groups.

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