Brand Manager

4 weeks ago

Upper Marlboro, United States Bob Hall Inc Full time

Job Type Full-timeDescriptionCOMPANY:Love what you do, where you do it, and who you do it with - that's our recipe for success at Bob Hall. Join an award-winning company that provides a culture of respect, fairness, commitment, and fun. Bob Hall is home to 100s of America's most loved beers, seltzers and non-alcoholic beverage brands and we know the secret to our long-term success is our team members. We look for people with talent, curiosity, and drive and we provide the teammates, resources, and opportunities to unleash everyone's full potential. At Bob Hall, we strive for excellence together, but also celebrate together. We are a powerhouse in our industry, we believe in giving back to this community, and we are looking for those who want to join us in aiming high, achieving goals, and enjoying the process to get there.ROLE SUMMARY:The Brand Manager is the market owner of field execution as the key connector of our high volume brands to our retail partners. This position will report to the General Sales Manager and will oversee high volume brands execution. The Brand Manager will work directly with the sales team on market specific objectives including increasing sales execution within accounts through our field sales programs and driving trial with our consumers. RequirementsJOB RESPONSIBILITIES: Builds relationships with our RetailersManages high volume brands including but not limited to Anheuser Busch, Mark Anthony & Diageo Executes EDGE, IRIS and BEES as key enabler programs for High End brand execution Leverages incentives and programming initiatives to drive execution Identifies market opportunities (sales, distribution, display, POS, pricing, etc.) Effectively coordinates and communicates with the sales team, suppliers, and the General Sales Manager to facilitate the effective development and execution of programs and business initiatives. Establishes distribution, display, feature ad, retail promotion, and space management objectives with sales team that produce the effective presentation of the brands to the consumer at the point of purchase and brought to life through our retail sales programs. Communicates information to management with recommendations that will contribute to the development of brands, sales growth, and distributor effectiveness. Manages specific operating systems and standards, for the management of: Ordering and Inventory Management, Quality Control, Selling and Merchandising Objectives and Standards, Program Execution Guidelines, Pricing and Discount Management, and POS Material utilization. Owns the execution & sales results of High End programs in the sales territory and acts on market opportunities. JOB QUALIFICATIONS: Bachelor's Degree in Business Administration, Management or similar field. 5+ years of sales or marketing experience in beverage/alcohol industry preferred. 2+ years of wholesaler management experience. Certified Beer Server or Certified Cicerone preferred. Familiarity with VIP, IRI, BIR, Power BI, Microsoft PowerPoint and Excel Conducts work in a standing and sitting position; however, job requires frequent standing, walking, bending, stooping, and light lifting. Job requires the ability to be in physical retail locations, late night activations and travel. Strong communication and presentation skills (PowerPoint). Ability to adjust a message to the audience. Ability to use data to build a sell-in story Highly-creative' able to generate fresh, impactful ideas and see them through to implementation. Proven ability to think and move between strategic and analytical thinking as well as actual execution. Ability to coordinate brand information, supply POS material, and keep lines of communication open with state's wholesaler network in order to better sell through products. Salary Description Base, Bonus, Commission & Supplier Incentives

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