Email Marketing Manager
4 weeks ago
The Republican National Committee is seeking an Email Marketing Manager to join the Digital team. The ideal candidate has 1-2 years of email experience and an interest in fundraising, current events and trends, and politics. Additionally, the ideal candidate is interested in being a part of a team, collaborating with others, and long-term projects for the email and digital efforts of the RNC. Applicants should demonstrate an interest in developing technical, digital skills. Our ideal candidate is hardworking, driven, detail-oriented and has the ability to multitask. This is an in-person position based in Washington DC.
Job Responsibilities:
- Provide direct support to the Digital Marketing Director and Deputy Digital Marketing Director.
- Monitor the progress of the Email Team and ensure they are meeting their objectives and goals.
- Track email performance and analyze data to optimize deliverability and maximize email list growth.
- Manage and maintain the email program using Salesforce Marketing Cloud platform and other Email Sending Platforms.
- Mock emails within Marketing Cloud and other Email Sending Platforms.
- Undertake various long-term projects to support fundraising and political digital teams.
- Monitor and stay up to date on industry trends, best practices, and emerging technologies in email marketing and digital fundraising.
- Analyze data to gain valuable insights and identify areas for improvement.
- Propose and implement tactics to optimize email marketing effectiveness.
- Segment email lists based on various criteria, including past engagement behavior.
- Coordinate with external vendors, such as email service providers.
- BA/BS Degree.
- Experience with Microsoft Office Suite.
- Excellent written, verbal and interpersonal skills.
- Ability to work in team environment.
- Detail oriented with the ability to multitask, adapt to quick changes and prioritize effectively.
- 1-2 years of email experience using a professional ESP
- Knowledge of Salesforce is a plus
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