Campaign Activation Manager

2 weeks ago

Rogers, United States Inmar Full time

Position Summary

The Campaign Activation Manager (CAM) is responsible for the execution and delivery of social & digital media campaigns and acts as the primary point of contact with client counterparts to ensure smooth project delivery of campaign objectives. With support from the Account Manager (AM) as well as other internal team members, the Campaign Activation Manager (CAM) fully manages day-to-day activities such as timeline and campaign brief creation and management, client/vendor communication, internal platform management, content monitoring, and creative asset vetting. The ideal CAM brings thought leadership and agency/CPG experience to the team, is able to handle increased campaign workloads, and is willing to provide support on special projects within the team or organization.

Duties and Responsibilities

  • Act as primary project management lead across multiple lines of business (client facing and internal) to achieve the objectives of the campaign; communicate those objectives clearly and concisely.
  • Monitor effective benchmarks for measuring the impact of campaigns, analyze, review, and report on the effectiveness of campaigns in an effort to maximize results. Analyze and baseline social media conversation metrics.
  • Create campaign kickoff documents, baseline reports, weekly and wrap-up reports and present to campaign stakeholders.
  • Present feedback on campaign activities and social media monitoring to provide insights to clients.
  • Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate.
  • Become a resource for internal teams on best practices and engage in dialogue with teams for campaign success.
  • Provide thought leadership and recommendations across teams/LOBs for campaign operations.
Job Qualifications:

Required Qualifications:
  • At least 1-3 years of applicable work experience (agency, CPG marketing, sales, consulting)
  • Have good knowledge of principles of digital marketing
Preferred Qualifications:
  • Public relations, Marketing, Sales, Advertising, or Community Management experience
  • Retailer/CPG experience
  • Shopper Marketing experience
Education:
  • Bachelor's Degree in business, marketing, communications or related field
Other:
  • Strong project management and organizational skills
  • Attention to detail and ability to keep track of changes across multiple projects
    Experience with Photoshop and creative units
  • Great attitude and ability to be flexible and entrepreneurial
  • In-depth knowledge and understanding of social media platforms, their respective participants (Facebook, YouTube, Twitter, Instagram, etc.) and how they can be deployed in different scenarios
  • Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships
  • Team player, with the confidence to take the lead and guide other departments when necessary
  • Good technical understanding and can pick up new tools quickly
  • Comfortable working in an environment where you are responsible for identifying and implementing processes, systems and best practices
Key Competencies:
  • Strategic program leadership: Helps manage multiple components of complex processes, including strategic and tactical recommendations, quality oversight, internal and external collaboration, financial reporting, prioritizing work, and delegating responsibility.
  • Ideas: Understands the client's business as well as our own; develops and helps manage transformational strategies while maintaining a strong attention to detail; combines instinct with analytical rigor to appraise what will work in the marketplace.
  • Consumer Insights: With the support of the Account Director and Account Manager, drives the organization toward deep insight into our clients' key consumers; synthesizes cross-functional insights to develop strategies; develops breakthrough methodologies for discovering consumer insights.
  • Decision-making: Support Account Director and Account Manager in leading client stakeholders in efforts to assess and prioritize business goals.
  • Emotional Leadership: Promote team morale (across all job roles), and engage the team to consistently deliver superior work.
As an Inmar Associate, you:
  • Put clients first and consistently display a positive attitude and behaviors that demonstrate an awareness and willingness to listen and respond to clients in order to meet their short-term and long-term needs, requirements and exceed their expectations.
  • Treat clients and teammates with courtesy, consideration and tact; you also have the ability to perceive the needs of internal and external clients and communicate effectively with the objective of delighting and retaining the client.
  • Build collaborative relationships and work cooperatively with others, inside and outside the organization, to accomplish objectives, develop and maintain mutually beneficial partnerships, leverage information and achieve results.
  • Set and attain achievable, yet aggressive, goals with a sense of urgency and accountability.
  • Understand that results are important and focus on turning mission into action to achieve results following the principles of Flawless Execution while consistently complying with quality, service and productivity standards to meet deadlines and exceed expectations by giving our clients the best possible outcome.
  • Support a safe work environment by following safety rules and regulations and reporting all safety hazards.


We are an Equal Opportunity Employer, including disability/vets.

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