Commercial Marketing Manager

4 weeks ago

Newtown, United States CenTrak Full time

Mission:

The Commercial Marketing Manager develops the commercial marketing strategies and product commercialization plans of CenTrak's products and services through active and frequent partnership and communication with Product Management, Sales, and other functional teams. This role owns voice of customer and market research for the company and interfaces with customers regularly to collect feedback to improve current products and influence the development of new products. This role tracks and analyzes market trends to identify product opportunities and how CenTrak's solutions meet the ever-changing needs of customers. The Commercial Marketing Manager is responsible for managing product launches and cross-functional launch teams, creating marketing campaigns for demand generation, and driving the marketing content and event strategy to attract, education, and convert potential buyers (blogs, videos, case studies, trade shows, webinars, etc.) This individual is also responsible for developing and evaluating post-launch metrics for new product development projects and business cases/financial assessments in support of sales strategies and programs.

Primary Objectives of the Role:

  • Develop go-to-market plans, positioning, and messaging for new products and services
  • Lead the launch and promotion of all new products
  • Subject Matter Expert (SME) for designated portfolio in support of all commercial efforts
  • Provide VOC inputs/support for the Strategy, Upstream, & R&D teams
  • Partner effectively with cross-functional and commercial teams (e.g. Training, Sales, Field Service, Clinical, Product Management, Finance, etc.)
  • Identify, analyze, and monitor key competitors and market trends
  • Formalize Center of Excellence/Reference sites strategies
  • Support development and management of Advisory Councils
  • Develop marketing/sales campaigns for demand generation
  • Work with Finance, Product Management, and analytics teams to protect price/margin
  • Create a close, trusted, and accountable partnership with the Sales teams
Responsibilities:
  • Sales and Customer Support
o SME and 1st line of sales support for product and industry related questions as it relates to CenTrak's products and services

o Work directly with customers and supports the sales team when needed on large scale projects

o Drive content for webinars, press releases, and other customer facing content

o Develop strategic sales programs and campaigns that enable CenTrak to achieve business objectives
  • Product Launch
o Develop and execute product launch plans, positioning, and messaging for new products and services

o Create, track, and report post-launch metrics and performance against business goals

o Develop sales tools and other collateral in combination with marketing colleagues

o Identify and communicate unmet customer needs for insight into new products
  • Commercial Excellence
o Lead go-to-market strategies and plans

o Identify market trends, risks, and opportunities

o Actively monitor unit sales, ASP, and margins against forecast and recommend corrective action as needed

o Identify needs for research and work with Product Management and/or Marketing Communications to design studies or acquire research reports

o Determine clinical study needs to support the business and work with Clinical team to determine strategy for gaining the study data

o Understand competition and create competitive comparisons and battlecards

o Partner with marketing communications on tradeshow management

o Work with applicable societies and KOLs and manage customer advisory council

o Create and manage reference sites and centers of excellence

Qualifications:
  • Education and/or Experience - Bachelor's degree and/or equivalent experience with a minimum of 5 years proven and progressive global marketing or commercial experience, preferably in healthcare. This position should have experience in the following areas:


o Strong influence management and ability to gain consensus and commitment

o Familiarity with multiple channels of distribution in worldwide markets

o Experience in RTLS preferred (e.g. asset management, staff duress, infant security, environmental monitoring, safety solutions, clinical workflows)

o Must work effectively with senior-level executives, cross-functional peers, and leaders and staff of affiliated institutions and enterprises.

o Must have strong interpersonal skills, maturity and good judgment and be capable of communicating with a diverse range of individuals.

o The ability to organize and manage multiple priorities.

o A demonstrated ability to train, develop, and lead employees to generate results.

o Must have a strong customer orientation.

o Must have excellent interpersonal and communications skills including presentation skills.

o Must be a strong team player.

o Must be committed to company values.

***CenTrak is an Equal Opportunity Employer, including disability and protected veteran status.***

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

  • Commercial Solar Project Manager

    1 month ago

    Newtown, United States Exact Solar Full time

    Job DescriptionJob DescriptionCommercial Solar Project ManagerResponsible for leading Solar PV Project through all the stages - Pre-Design, Contract review, Design/Engineering, Installation, Post Installation, Permission to operate.Strong communicationStrong sense of urgencyTeamwork-oriented, able to work in the office in Newtown, PA and interface directly...

  • Growth Marketing Manager

    6 days ago

    Newtown, United States Active Interest Media Full time

    We are seeking a talented and results-driven Growth Marketing Manager with 3+ years of multichannel experience to join our team. As the Growth Marketing Manager, you will be responsible for developing and executing campaigns to drive customer acquisition, engagement, and retention across various digital channels. Your position will play a crucial role in...

  • Junior Commercial Project Manager

    2 months ago

    Newtown, United States Exact Solar Full time

    Job DescriptionJob DescriptionResponsible for leading Solar PV Project through all the stages - Pre-Design, Contract review, Design/Engineering, Installation, Post Installation, Permission to operateStrong communicationStrong sense of urgencyAble to learn quickly and take direction well from experienced team membersTeamwork-oriented, able to work in the...

  • Commercial Diver

    1 week ago

    Newtown, United States Pickering, Corts & Summerson Full time

    Job DescriptionJob DescriptionPickering, Corts & Summerson, Inc., an award-winning, multi-disciplinary engineering/design firm has an exciting opportunity for an enthusiastic self-starter to join our company as a Commercial Diver / Inspector.This is a mid to senior level position for an individual with extensive experience in inspecting bridges and similar...

  • Marketing Coordinator

    6 days ago

    Newtown, United States Just Play Full time

    Job Description Job Description Title: Marketing Coordinator Location: Greater Philadelphia Area Position Summary: Industry leading children’s consumer goods company is seeking an entry level Marketing Coordinator to support several managers and brands in a fast-paced and exciting environment. This individual will work with key internal and external teams...

  • Marketing Coordinator

    7 days ago

    Newtown, United States Just Play, LLC Full time

    Job DescriptionJob DescriptionTitle: Marketing CoordinatorLocation: Greater Philadelphia AreaPosition Summary:Industry leading children’s consumer goods company is seeking an entry level Marketing Coordinator to support several managers and brands in a fast-paced and exciting environment. This individual will work with key internal and external teams to...

  • Associate Analyst Commercial

    3 days ago

    Newtown Square, United States Sunoco Full time

    Sunoco LP is the largest independent fuel distributor in the U.S., providing motor fuel to convenience stores, independent dealers, commercial customers and distributors in more than 33 states. We operate 2 transmix plants and 24 terminals that distribute refined products and motor fuel across 9 states. We offer an unparalleled portfolio of fuel brands,...

  • Product Line Manager

    7 days ago

    Newtown, United States Curtiss-Wright Corporation Full time

    Product Line Manager We are looking for a highly motivated and results-oriented Product Line Manager to lead a portfolio of our Curtiss Wright Telemetry Products in Newtown, PA!Using your deep understanding of the aerospace flight test and monitoring technologies markets, and customers you will translate this knowledge into actional plans and...

  • Product Line Manager

    7 days ago

    Newtown, United States Curtiss-Wright Corporation Full time

    Product Line Manager We are looking for a highly motivated and results-oriented Product Line Manager to lead a portfolio of our Curtiss Wright Telemetry Products in Newtown, PA!Using your deep understanding of the aerospace flight test and monitoring technologies markets, and customers you will translate this knowledge into actional plans and...

  • Product Line Manager

    1 week ago

    Newtown, United States Curtiss-Wright Corporation Full time

    Product Line Manager We are looking for a highly motivated and results-oriented Product Line Manager to lead a portfolio of our Curtiss Wright Telemetry Products in Newtown, PA!Using your deep understanding of the aerospace flight test and monitoring technologies markets, and customers you will translate this knowledge into actional plans and...

  • Admissions and Marketing Manager

    1 week ago

    Newtown Square, Pennsylvania, United States Talk School Full time

    JOB DESCRIPTION We are seeking a dynamic and compassionate professional to join our team on a part-time basis (20 hours per week) as the Admissions and Marketing Manager. In this role, you will be responsible for overseeing the admissions process for our school, designed to serve students with severe speech and language disorders. as well as school-wide and...

  • Sr. Director GROW with SAP Product Marketing

    2 weeks ago

    Newtown Square, United States SAP Full time

    We help the world run better Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly...

  • Marketing and Program Coordinator

    7 days ago

    Newtown, United States Bucks County Community College Full time

    It’s great to work at a place where people are truly committed to serving our students! We’re committed to bringing passion and energy to our College. The Marketing and Program Coordinator for Community Education and Professional Certification will play a pivotal role in coordinating various programs and marketing initiatives. This role requires...

  • Product Marketing Manager

    2 weeks ago

    NEWTOWN SQUARE, PA, United States SAP Full time

    We help the world run better At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and...

  • Adoption and Success Marketing Program Manager

    2 days ago

    Newtown Square, United States SAP, SE Full time

    SAP's Adoption and Success Marketing team has a clear objective to help drive customer success in the cloud through data-driven marketing initiatives. We're focused on supporting customers in their solution purchase and adoption journey while also am Program Manager, Marketing, Manager, Program, Support, Technology, Business Services

  • Adoption and Success Marketing Program Manager

    6 days ago

    Newtown Square, United States SAP Full time

    We help the world run better At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and...

  • Director GROW with SAP Product Marketing

    2 weeks ago

    Newtown Square, United States SAP Full time

    We help the world run better Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly...

  • Sr. Director GROW with Product Marketing

    1 week ago

    Newtown Square, Pennsylvania, United States SAP Full time

    We help the world run betterOur company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly...

  • Adoption and Success Marketing Program Manager

    20 hours ago

    Newtown Square, Pennsylvania, United States SAP Full time

    We help the world run better At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and...

  • SAP Corporate Marketing, Audience Insights Manager

    1 month ago

    Newtown Square, United States SAP Full time

    **We help the world run better** **Responsibilities**: Collect and synthesize results across SAP research partners in support of priority topics across the Marketing and Solutions board area, including: - Build and maintain a central knowledge base, that organizes research results, data, and insights for the Marketing & Solutions board area - Capture and...