Senior Manager, Influencer

5 days ago

Schiller Park, United States Weber Shandwick Full time

Senior Manager, Influencer Strategy Weber Shandwick is looking for a Senior Manager, Influencer Strategy to join our team in Chicago. We are looking for a star candidate (5 years of experience). Candidate must have a deep understanding of the influencer landscape , but also have unique experience developing and executing both integrated and and influencer-led campaigns. The following is a general outline of primary responsibilities. The Essentials Thinking: Intellectual curiosity and creativity is a must. Storytelling: Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next. Communication: Speak, write and edit succinctly and compellingly. Management: Meet deadlines, put out fires and multi-task. Work fast, and work well. Interpersonal: Play nice, whether it's in a team, with a team or independently. Technical: Know Word, PowerPoint, Excel and Outlook. Influencer databases/management systems/vendor networks and social listening/tracking tools is a plus. Detail-Oriented: Whether it's an influencer recommendation or a recap report, attention to detail and a commitment to delivering clear and precise work is essential. Spark: Understand what sets you apart. Responsibilities Brand Strategy & Execution Own responsibilities for executional leadership of multiple client programs, budgets, plans Maintain daily client contact, serving as a trusted resource and advisor Facilitate cross-functional team integration (strategy, creative, integrated media specialists, influencer) Translate strategies into tactical plans; ensure team deliverables align with strategies Develop messaging for clients and oversee the creation of influencer strategies that take an integrated approach to driving awareness with target audiences Proactively support and suggest improvements and new ideas to exceed client expectations by leveraging industry knowledge and experience Anticipate executional issues specific to assigned programs and proactively offer solutions to senior team leadership Partner with CX and Project Managers to help manage program and project budgets Demonstrate financial acumen in the areas of budgeting, billing and staffing Influencer Strategy & Execution Play a lead role in the agency's Influencer center of excellence, which develops and manages key relationships with talent agencies and content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement and ROI analysis Demonstrated passion for influencer marketing both personally and professionally; balanced interest in both healthcare and consumer brands Craft influencer strategies for yearlong plans and product launches Research, vet, contract and manage relationships with influencer talent Develop influencer briefing materials Oversee influencer briefings and content creation, monitor influencer content performance, track against KPIs and prepare detailed recaps Take responsibility to execute influencer strategies Manage and build relationships with influencers and third-party agents Mine current news cycle for ad-hoc influencer opportunities Demonstrated expertise in social platforms, user behaviors and emerging trends Client & Team Engagement Communicate with clients on daily basis Provide basic client counsel Serve as a key participant in client meetings and presentations Proof and edit client related documents as needed Manage client and team resources and deliverables around major campaigns and product launches Lead a high-performing team; coach and develop junior team members The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including: Medical Dental Vision 401k (with employer match) Tuition Reimbursement Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul MyDays - Flexible holiday schedules Short-Term Disability Paid Employee Family Leave Family Building Benefit Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status. LI-KG1 We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodationipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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